2022 Kia Sorento Hybrid Sx on 2040-cars

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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

2019 Kia Niro EV Review and Buying Guide | Long-range fun

Kia entered the increasingly competitive small crossover game with the Niro hybrid, followed by the Niro PHEV shortly after. Now it offers the 2019 Kia Niro EV, which retains the same desirable body style but adds a big battery good for an estimated 239 miles of driving range on a single charge, and with the ability to charge at up to 100 kW on a DC fast charger. Even better, the Niro EV is funky and spunky, with an attitude that translates to genuine on-road fun without sacrificing practicality or driving range. What's new with Niro for 2019? The all-electric powertrain is new to the Niro lineup, making this the very first model year of the Niro EV. What are the Niro EV's interior and in-car technology like? The interior design is a little bit funky, with some interesting geometry and blue-green accents here and there. It's not too far-out, though, and we like the intuitive usability of the hard button controls for audio and climate control on the center stack below the central touchscreen. The plastics don't stand out as particularly cheap, the seats feel high-quality and supportive (though we had a little trouble finding a natural seating position), and the leather steering wheel feels good in hand. Amenities like heated and ventilated seats, and a heated steering wheel are available. Kia's infotainment system is attractive and easy to use, with either a 7- or 8-inch touchscreen depending on trim. There's also a 7-inch TFT LCD display panel in the center of the digital instrument cluster, providing useful information directly in front of the driver. Bluetooth and voice recognition are standard, as are Android Auto and Apple CarPlay integration. Wireless phone charging comes standard in the higher, EX Premium trim. How big is the Niro EV? The Niro EV fits into the subcompact crossover segment, alongside its cousin the Hyundai Kona Electric. It's 172.2 inches long, with a 106.3-inch wheelbase. That's 7.6 and 39 inches longer than the Hyundai, respectively. It's longer than the Chevy Bolt, Mazda CX-3 and Jeep Renegade, but smaller than the Honda CR-V. This should be a just-right size for many, and it means more room and highway stability while still maintaining maneuverability in tight parking lots. Its 71.1 inches wide, 61.8 inches tall, with a ground clearance of 6.1 inches. Inside the Niro EV, there is 36.0 inches of rear legroom, which makes it comfortable for two adults.

In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video: