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Kia teases sporty hatchback concept ahead of Detroit

The UK arm of Kia just released a teaser image (click to enlarge) for a new concept car that will be unveiled next month at the Detroit Auto Show. With little information to go on, the single overhead shot of the unnamed concept shows that it will be a two-door hatchback with a 2+2 seating configuration.
The brief press blast, which is posted below, promises that this is a new concept vehicle, so it's unlikely that it has anything to do with the similarly shaped Provo Concept that Kia showed off earlier this year at the Geneva Motor Show. Kia says that it will release more images of the concept soon, but it won't divulge the full details about the car until Detroit.

Kia Proceed wagon teased, could be sign of things to come for other Kias

One of our favorite cars from the Frankfurt Motor Show last year was the Kia Proceed concept (shown below). It was a rakish, sleek wagon that looked a bit like a smaller, more practically-minded Kia Stinger GT. One of the key questions, though, was whether a production version could look as good, as well as when that production version would arrive. To partially answer those questions, Kia has released a teaser image of the final product. The teaser shows us the rear of the car, and it does hint that this wagon will have a low roofline and an almost fastback rear hatch. This is evident by the small glass opening relative to the rest of the car. There are of course compromises for production. It doesn't look like the rearward side glass wraps around to the hatch glass, and the spoiler is reshaped. The taillights aren't just a single wide bar, either. Now they take a shape closer to that of the Kia Sportage or Stinger. We do like the looks of the wide haunches at the base of the glass, though. Between that and the low roof, this should be a very stylish hatch. The subtle high-mount brake light is a slick touch, too. Kia also announced that the car will be revealed in September and also be shown at the Paris Motor Show in October. We're excited to see the final product. We're less excited about the fact we probably won't get the car in the U.S. The Ceed line of cars has historically been European, and since wagons still aren't popular here, there's not much hope for this to have an American rendition. Stranger things have happened, of course. Hyundai has continued to sell the American Elantra sedan alongside the European i30 under the Elantra GT name. Kia could possibly do something similar. At the very least, there's a good chance that the Proceed's design will influence other Kia models, possibly even some of its crossovers, so that's a plus. View 5 Photos Related Video:

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.