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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Kia Sportage crossover is feeling 'Sporty' with 2020 refresh

The 2020 Kia Sportage crossover, which has been spied testing on the Nurburgring of all places, gets unveiled this week at the Chicago Auto Show. The 2020 model year marks a light visual refresh for the 2017-on Sportage generation, and among other details, it's recognizable from updated bumpers front and rear. The headlights have been discreetly redone, offering available LED technology, and they also incorporate LED turn signals on select trim levels. In addition, the fog lights are also available with LED. The taillights also have new trim, and there's a redesigned skid plate on both bumpers. You can also spot the 2020 Sportage from a new selection of alloy wheels in 17-, 18- and 19-inch sizes. Inside, the 8-inch touchscreen is standard, with Apple CarPlay and Android Auto capabilities. Modem-enabled telematics and navigation are optional, as is a wireless smartphone charging tray. The steering wheel is a new design, and "Sofino" leather trim is a new option. For 2020, the optional driver assists have been updated to include attention warning, lane keeping assist, high beam assist, adaptive cruise, start-stop and a forward collision assist with pedestrian detection. The cruise control radar is visible in the middle of the tiger-nose grille, below the Kia emblem. The powertrain continues as previously, with a naturally aspirated, 181-hp 2.4 and a 2.0-liter, 240-hp turbo four on offer, and a choice of FWD or AWD to go with the standard six-speed automatic. No mild hybrid has yet been announced, but we're expecting it to appear later on — sans diesel power. As for the trim levels, there's a new S level joining previous LX, EX and SX trims, and according to Kia, S stands for "Sporty"; it features sporty trim both inside and outside. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.