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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia brings four jump-ready Tellurides and a modified Stinger to SEMA

Kia dropped the curtain on the Forte GT today at SEMA, but the Korean automaker also has a full plate of modified cars it will be showing there too. Four heavily modified Telluride SUVs, a Stinger, Forte and K900 are all making appearances in Las Vegas. All of the Tellurides look a bit different, but they share the same suspension modifications. It starts with KW Motorsports long-travel shocks with remote reservoirs and three-way adjustable damping. Then Kia fabricated new heavy-duty lower control arms, widened the track by three inches and added King hydraulic bump stops. Why did Kia add such an awesome suspension setup? Well, it plans on jumping these Tellurides all week long at a demonstration track outside of the SEMA show. We think that's a good enough reason. All the Tellurides are also sporting Black Rhino wheels shod with 32-inch Milestar Patagonia mud terrain tires. A straight pipe exhaust has also been fitted. Telluride Horizon Roamer This Telluride has a snorkel for deep-water fording and a large LED light bar on the roof. Kia says this one was designed for conquering the Rubicon trail. The orange paint ensures you won't be missing this big SUV on the rocks either. Telluride Cadet Leader Kia says this one was aimed more toward the trailblazing kind of off-roading. It has flat military style green and black paint and Rotopaks for gasoline on the rear quarter panels. Telluride Desert Drifter Painted to blend in with the desert, this Telluride might be our favorite looking of the bunch. The front LEDs actually blend in nicely with the paint, giving this tough looking off-roader a sense of style. Telluride Baja Glider Here's the only Telluride of the bunch without a massive brush guard. Instead, it gets a front tube bumper to go along with its skid plate. The black paint gives it a much more subdued appearance as well. 2019 DUB Kia Stinger GT DUB certainly went all-in on this Stinger, mounting massive 22-inch wheels and a wide body kit. There's a custom exhaust and intake for extra noise, and the engine bay gets a full dress-up kit. Air-ride suspension brings it all closer to the ground, while the brushed steel and carbon fiber wraps give it an even flashier appearance. A completely custom red/black leather and suede interior make the Stinger unique on the inside too. 2019 DUB Kia K900 The K900 seems like more of a DUB-style car to customize, and this example here is not lacking in the glam department.

Toyota Land Cruiser, GMC Sierra and the long-term fleet | Autoblog Podcast #558

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. They talk about driving a pair of short-term test cars, the Toyota Land Cruiser and GMC Sierra AT4, as well as two of Autoblog's long-term test cars, the 2018 Kia Stinger GT and 2018 Chrysler Pacifica Hybrid. Following the test fleet talk is a discussion of a new program from Lyft and the Chinese-market Ford Territory. And of course everything is wrapped up with yet another Spend My Money segment in which we Autoblog editors help a reader choose a car to buy.Autoblog Podcast #558 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Short-term cars: Toyota Land Cruiser and GMC Sierra AT4 Long-term cars: Kia Stinger GT and Chrysler Pacifica Hybrid Lyft subscription program Ford Territory Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Chrysler GMC Kia Toyota toyota land cruiser chrysler pacifica chrysler pacifica hybrid kia stinger gt