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2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

Cars most likely to be involved in accidents

Data from Insurify shows which models have the most accident-prone drivers behind the wheel. It also shows the proportion of the drivers of said vehicles with an at-fault accident on record in the past seven years, based on Insurify’s analysis of over 4 million car insurance applications. For reference, the national average is 10.78%, and each of these vehiclesÂ’ drivers represent a statistically significant increase over that. Now, it would be easy to infer that these cars are dangerous, but such is not necessarily the case. Remember, drivers cause accidents, not cars. These just happen to be the cars that accident-prone drivers drive. YouÂ’ll notice that many are mainstream, affordable cars, often with decent crash ratings. Also keep in mind that vehicle accidents are up since the beginning of the pandemic, so no matter what you drive, please drive safely. 10. Hyundai Ioniq This affordable, electrified vehicle platform sneaks into this list with 14.45% of drivers with a recent at-fault accident on record. 9. Lexus CT Another hybrid, this Prius-powered Lexus beats the national average at 14.57%. 8. Toyota Prius V Yet another hybrid, the larger but discontinued member of the Prius family sees 14.72% of its drivers with recent accidents. 7. Mazda CX-3 The Mazda CX-3, which is discontinued for the 2022 model year, sees the accident-prone making up 14.9% of its drivers. 6. Infiniti Q60 The second and final luxury car on this list has more accident-prone drivers than average, at 14.93%. 5. Subaru Impreza The first of two Subarus on this list has 15.1% of drivers with recent accidents on record. 4. Hyundai Genesis Coupe The Genesis Coupe was only on the market for a brief span before it was discontinued and Genesis spun off into its own luxury brand. That said, it too beats the national average for accidents, at 15.29%. 3. Subaru WRX Despite its standard all-wheel drive, the boy-racer WRX has 15.44% of drivers with a prior accident in the last seven years. 2. Kia Stinger We love the Kia Stinger, and had great luck with our long-termer that graced the Autoblog garage for a year. That said, 15.75% of its drivers represent have a recent accident on record. 1. Scion FR-S This fun two-seater attracts the most accident prone drivers, with 15.87% with recent at-fault crashes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 Kia Soul Review | Everything you need to know

The 2020 Kia Soul finds itself at the heart of the growing subcompact crossover segment, offering a compelling blend of space, value and style. It wasn't always that way, however. Now in its third generation, the Soul was once a boxy oddball with few, if any, apples-to-apples competitors. Today, the subcompact crossover segment has effectively been built up around it, yet despite this competition, it remains one of the most characterful and well-rounded choices. A lack of all-wheel drive may be a detriment to some buyers, but it's also no longer alone in that regard. What's new for 2020? The Soul is all-new and represents the third-generation model, but it follows the same successful formula as its predecessors. Its trademark proportions have been maintained, and apart from more cargo capacity and a few extra inches in overall length, its dimensions inside and out are consistent. However, its styling has been reworked (note the wraparound LED taillights, the Kia grille that's been grossly enlarged and moved to the lower bumper, and the thin slit of lighting above) and the cabin features a new, more cohesive design that seems to wrap behind the dashboard from door to door (it's very Jaguar). The 2020 Soul also introduces two new models: the more rugged-ish, crossover-like Soul X-Line, and the sporty GT-Line, which is the only way to get the powerful turbocharged engine upgrade. Importantly, fuel economy has improved across the board, in part thanks to a new CVT transmission. What's the interior and in-car technology like? It's a shame that Kia didn't make the interior as fun and characterful as the exterior. It certainly funks things up a bit with triangular patterns in the doors, a squircle-shaped center infotainment pod and tweeters nestled into triangular air vents, but apart from the pricey GT-Line (see the red trim above), it's all rendered in various shades of black or dark grey, effectively hiding them in a colorless, drab interior. On the other hand, characterful interiors can also be ergonomically challenging (see Mini), and like other Kias, the Soul impresses with simple and easily reached controls — including the standard seven-inch touchscreen. You don't need to be a member of this car's Millenial (or younger) audience to figure the thing out. Apple CarPlay and Android Auto are standard, along with a single USB port (and an extra two arrive along with wireless smartphone charging in the EX and GT-Line 1.6T trim levels). How big is it?