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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.

2020 Kia Soul gets funkier and adds a long-range Soul EV

The Kia Soul, the clear victor of the funky box fad of the mid-2000s, has been completely redesigned for the 2020 model year. It's still very square, but it's even funkier than before. The big, cute headlights of previous models have been swapped for a more futuristic, almost brooding set of slender lamps up top connected by a piece of plastic for a full-width look. They're supplemented by additional lights in large pods in the front bumper. There's a large grille in the bottom of the bumper, too. The overall nose is a bit more rounded, but the whole profile is about as upright as ever. The rear is completely vertical and retains vertical taillights that now have a wraparound look. The fenders don't visually protrude as much, but they're highlighted by deep creases around the wheel arches. There are an array of trims to pick from on the new Soul, some of which have significant style tweaks. LX, S and EX make up the basic Soul, with an EX Designer Edition offering up two-tone paint between the roof and body as well as big 18-inch wheels. The Kia Soul Turbo is replaced by the Soul GT-Line, which can be had with the turbo engine or the naturally aspirated engine. It has a much more aggressive front fascia with extra slots around the grille and side sill extensions with red accents. The turbo version gets center-exit exhaust, bigger brakes and stiffer suspension. Then there's the new X-Line that gives the Soul a crossover look with plastic body cladding, fender flares and fog lights. It also has two-tone paint as an option. 2020 Kia Soul View 11 Photos Despite all the design changes, the new Soul is almost exactly the same size as the old one. It's just over 2 inches longer, and adds a little over an inch between the wheels, but width and height are the same. Passenger space is nearly the same, too, giving or taking a couple tenths of an inch here and there. There is much more cargo space now, though, picking up an extra 5 cubic feet for a total of 23.8. The restyled interior also gets some nice new features such as customizable ambient lighting, an available 10.25-inch touchscreen and a heads-up display. There are three powertrains available for the Kia Soul, and only one is a carryover from the previous model. Starting at the bottom is the naturally aspirated 2.0-liter engine. This engine is also found in various other Hyundai and Kia products such as the Forte. It makes 147 horsepower and 132 pound-feet of torque.