Auto blog

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

2020 Kia Soul shown in profile ahead of L.A. Auto Show

A week after showing just a hint of the 2020 Kia Soul, Kia has shown a shocking amount of the compact hatchback in another teaser. It reveals almost the entire profile of the Soul, and a few other teasers give us a peek at the interior. Overall, it's right between evolution and revolution of the current model. On the evolution side, the Soul retains is funky box shape and many of its most recognizable design cues. The window line at the back kicks up to form the car's distinct triangular D-pillar. The windshield is about the only raked line on the car. Plus, the taillights still run up the rear pillars, and the roof can still be painted in contrasting colors. On the revolution side, the front fascia looks much more streamlined and futuristic. The big, cute headlights of the old models have been replaced by more menacing, slender examples that almost look like the eye openings of a stormtrooper's helmet. And based on spy shots, these headlights should span the full width of the front fascia. The lights sit low in the fascia, too, and the whole front end has a smoother, more curved look than previous Souls. Additional teaser photos give us a look inside the Soul. The dashboard has been updated, and now all the center controls, vents and the screen are encompassed by a rounded square shape, rather than having some of those components spread out across the center stack. The door handle areas appear to be an area of customization, with this example showing a bright yellow trim piece with triangular accents. Kia also gave a few details on powertrains and trim levels. The Soul will be available with a naturally aspirated 2.0-liter four-cylinder, a turbo 1.6-liter four-cylinder or an electric motor. This seems to indicate the naturally aspirated 1.6-liter engine available now will be going away. The gas engines are probably carry-over, too. The 2.0-liter engine currently makes 161 horsepower, and the turbo engine makes 201 horsepower. Kia says the Soul will be available with a seven-speed dual-clutch transmission, though it didn't say whether it will be available with both engines. Also, as we've seen in spy shots, the electric model could have a range of over 200 miles. For trim levels, Kia is dropping the "+" and "!" terminology and instead offering the Soul in LX, EX, S, GT-Line, and the newest trim, X-Line.

Minivan Comparison | Sienna vs Odyssey vs Pacifica vs Sedona

The minivan segment is fresher than it's been in years, possibly decades. The 2021 Toyota Sienna is a completely redesigned model with a bold new look and standard hybrid powertrain. Both the Honda Odyssey and Chrysler Pacifica were refreshed for 2021 with updated styling, upgraded tech, and in the case of the Pacifica, newly optional all-wheel drive. Only the 2021 Kia Sedona soldiers on without changes; it's still a solid van despite its advanced age and relatively few people buying it.  Usually when we put a comparison like this together, we have to pick and choose which vehicles to include (mostly because we can't do some 15-car spreadsheet without utilizing 4-point font). In the case of minivans, there are only four. That certainly makes it easier to research and cross-shop in person without worrying that you might be missing out on something. It also makes it a bit easier to go beyond the usual spreadsheet and dig a little deeper than normal into the competitors. Let's take a brief look at each. 2021 Toyota Sienna The Sienna is completely new for '21 after going a decade with only updates. Its exterior style is more expressive than before, but it's the new cabin that really impresses — it's far more car-like in appearance, but still offers the expected amount of abundant storage and functionality. Mechanically, the big news is that every Sienna is now a hybrid. Though down a bit on power compared to everything else, its 36 mpg combined (or 35 mpg with all-wheel drive) crushes everything but the Pacifica plug-in hybrid. This exceptional fuel economy and its far-sliding, big-kid-friendly second-row seats are its main selling points, but in every other respect, it's fully competitive.  Read our full 2021 Sienna Review 2021 Toyota Sienna View 41 Photos 2021 Chrysler Pacifica The Pacifica gets its first comprehensive set of upgrades since it was all-new for '17. The front end has been restyled, all-wheel drive is now an option and there's a new Pinnacle range-topping trim. The big news, however, is its technology offerings. Every Pacifica now comes standard, as the Odyssey and Sienna do, with a comprehensive array of driver assistance technologies. Every trim also gets Chrysler's latest UConnect infotainment system with a larger, 10.1-inch touchscreen and wireless Apple CarPlay and Android Auto.