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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia's quickest cruiser | 2018 Kia Stinger GT First Drive

The 2018 Kia Stinger is a provocatively named, turbocharged fastback sedan that arrives in America in a few months, and we've just been given a great snapshot of what to expect at Germany's notorious Nurburgring circuit. While the very final tuning is under way, the late-stage prototypes we drove are "99 percent there," says Albert Biermann, former BMW M chief engineer, now head of engineering for the Hyundai Group. Despite our first experience with the Stinger being at a famously technical track, Biermann and others stressed that the Stinger is very much a grand tourer. To be clear, just about no one will track the Stinger. So why then do we find ourselves in the Eifel region of Western Germany? Because Korea's new sports sedan signals a dramatic brand shift for Kia, and the Stinger GT is the first to reflect a new, more performance-oriented direction. Kia at the Nurburgring? If you want to make a point, this is one way to do it. Arriving this fall, the Stinger will have three powertrain options on offer globally, but only two gas-fueled turbocharged engines for North America. The entry-level Stinger 2.0T is rated at 255 hp and 260 lb-ft, but our impressions are based on the GT, motivated by Kia's brawnier 3.3-liter twin-turbo, good for 365 hp and 376 lb-ft. Peak power arrives at 6,000 rpm, and peak torque between 1,300 and 4,500 rpm. All engines — including the not-for-America 2.2-liter diesel — are mated to an eight-speed automatic transmission with shift paddles. Both rear-wheel drive and AWD configurations will be available. While the automaker has made some sporty-looking, attractive sedans such as the Optima Turbo, and Cadenza, it wants to "make them drive like they look," says Biermann. Throw the 'Ring's 73 corners, 17 percent incline, and 11 percent decline — all at speed — and you'll learn quite a bit about Kia's newest, very quickly. So how does the Stinger drive? If this was an exercise to understand the touring aspects of the car, it was lost on us. Lap one of our lead-follow drive on the 'Ring wasted no time in demonstrating this new, more dynamic direction. The pace car in front smashed the throttle and entered the 'Ring at speed, banking hard-left on the first turn. I followed suit, mashing the gas, flying into the first turn, tires screeching, the rear sliding out just a bit despite the GT's AWD. Immediately I'm surprised by the acceleration.