2012 Kia Sorento Sx Sport Utility 4-door 3.5l on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

2019 Kia Niro EV First Drive Review | How to have fun in a practical EV

SANTA CRUZ, Calif. — The Kia Niro EV rounds out the Niro trio, and is the most impressive on paper. With the same 64-kWh battery and 201-horsepower electric motor as the Hyundai Kona Electric, it's rated at 239 miles of driving range between charges. Granted, 239 miles is less than the 258 miles the Kona EV gets on paper, so we were eager to see what the differences were between the similar EVs. After spending an icy, frigid weekend driving (and falling in love with) the Hyundai Kona Electric around Michigan we hopped on a plane, and headed to Santa Cruz to try out the 2019 Kia Niro EV (and to escape the cold). With a longer wheelbase and greater overall length than the Kona, the Niro EV offers a little more rear legroom — about three inches extra. As a 6-footer, I didn't find it uncomfortable to squeeze in behind an even taller driver. This bodes well for those of us with car seats we need to install in the back of our EVs. The Niro EV also boasts more luggage space than the Kona, with 18.5 cubic feet behind the rear seats, and 53 cubic feet with the seats folded down. We were impressed by the large rear opening and the spaciousness of the cargo area. The driver's seating position took a lot of adjustment to get comfortable in, a problem we didn't have in the Kona. No matter what we did, we felt like we were sitting too high up in the vehicle, but eventually it began to feel natural as our focus shifted from the interior around us to the road in front of us. Still, every time we got back in the car, we felt the need to try to improve the seating position. At least the seats were comfortable and supportive. Thankfully, Kia didn't go overboard with the styling of the Niro EV, and that goes for the interior, too. The oddest thing is the big rotary gear selector. While it looks like it would be in the way of the cupholder, it didn't interfere with grabbing our coffee, and it's more intuitive to use than the Kona Electric's separate PRDN buttons. The rest of the interior is about what you'd expect. There's a lot of plastic, a center stack that's maybe just a little too busy with buttons and controls, a well-incorporated touchscreen and a digital instrument cluster. It's quiet when you turn it on and begin to drive away, as you would expect. Listen carefully and you'll hear the spacey hum of its pedestrian warning system at low speeds, which shuts off as you approach 20 miles per hour.

Kia previews off-road Sorento for SEMA

Kia hasn't told us much about what it has in store for us at SEMA this year. But it is giving us a glimpse of what's to come in this latest teaser video. The short clip provides a sneak peek at the PacWet Adventure Sorento, an evidently rough-and-tumble take on the Korean automaker's midsize sport utility vehicle. Just what's going into it remains to be seen, but we can already see part of the package. There's a new tubular and sheetmetal front bumper, a snorkel intake, roof rack, winch, auxiliary lighting, knobby tires, and a Kermit-green paint job. We'd expect some sort of jacked-up suspension, too, considering this custom is for the aftermarket-obsessed crowd at SEMA. Given the brief statements Kia has issued to date, it would appear that the Sortento is just one of a variety of vehicles the company is preparing for the Vegas tuner expo. Each is poised to represent a different American region, and we're looking forward to seeing how the others take shape, as well. Related Video: 10/23/15 2015 SEMA PACWEST ADVENTURE SORENTO TEASER As Kia heads to SEMA 2015 to celebrate the American Road, here's a taste of the PacWest Adventure Sorento, a tough, off-road utility vehicle equipped with custom suspension, snorkel intake system and a paint scheme inspired by the lush forests of the region. ### 10/20/15 Kia Teases SEMA 2015 Kia is headed to this year's SEMA show to celebrate America's love for the open road and the diverse car cultures spanning the many regions of this country. Enjoy this high-speed coast-to-coast tour to whet your appetite for what we will unveil November 3rd in Las Vegas. More to come. #KiaWanderlust