2011 Kia Sorento Lx 2.4l Auto Cruise Ctrl Alloys 56k Mi Texas Direct Auto on 2040-cars

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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia shows off 2 tuned Stingers, modified Cadenza at SEMA

Ascendant Korean automaker Kia is leaving its mark on the SEMA Show in Las Vegas with two versions of its forthcoming 2018 Stinger GT, including the wide-body version developed with West Coast Customs that we previewed recently, and a sumptuous version of its premium sedan it's calling the Cadenza Obsidian. The third model is the Stinger GT Federation, which Kia says marks its foray into offering high-performance aftermarket parts through suppliers in conjunction with a vehicle launch (the production Stinger hits showrooms in December). Kia pairs the GT Federation with Air Design USA performance kits like a rear spoiler, rear diffuser and redesigned hood vents that contrast with the fastback's custom creamy-orange paint. The GT-standard twin-turbo 3.3-liter engine gets an added 15 horsepower, taking it to an estimated 380 hp, thanks to a K&N cold-air intake and a low-restriction quad-tipped Borla exhaust. It also gets Eibach springs, beefier antiroll bars and a reduced ride height, plus staggered 20-inch TSW wheels with Falken tires. Kia teamed with West Coast Customs for both the Stinger GT Wide Body and the Cadenza Obsidian sedan. The latter gets an upscale aesthetic makeover with ultra-dark ceramic window tint, metallic black body paint and copper accents inside and out. It rides on a lowered suspension with stiffened sport springs and custom 20-inch gloss-black Keen wheels with Cosmic Copper trim. Inside, there's hand-stitched suede dashboard top panel, "butter-soft" brown leather seats with suede inserts, and custom brown suede door panels. Oh, and there's a Harmon Kardon 630-watt premium sound system with an integrated subwoofer — perfect for belting out "Let It Go" at full voice during your morning commute. Kia also revealed new details about the Stinger GT Wide Body, which takes its inspiration from grand-touring racing cars of the 1970s. Its suspension has been lowered 1.4 inches up front and 1.2 inches in the rear, and it rides on 21-inch Keen forged wheels fitted with high-performance tires. The body gets wide fenders, a lightweight carbon-fiber aero kit and rear diffuser, plus quad-port exhaust tips. Inside, the makeover features custom blue leather seat piping, a hand-stitched gray leather dash panel, Alcantara-wrapped steering wheel and gloss-black center console trim.

Here's what else you could buy for the average new-car price of $40,573

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The average price of a new car in America hit a new record in December 2020: $40,573. Not that we're surprised — the average has been over $35,000 for the past few years — but seeing that baseline figure crest 40 large is still a sticker-shock to the system. So, as we do every once in a while, we put our collective heads together and came up with a list of alternatives that you could choose to buy for that sum, new or old, classic or practical. Now, let's be crystal clear about one thing here. We're not actually recommending you make this type of decision. That said, we wouldn't blame you if you did. Managing Editor Greg Rasa: $40,000 will buy a fully loaded Camry or moderately equipped crossover. Or, for $39,997, to be exact, one could go motoring in a fine British automobile. This 2006 Aston Martin DB9 Volante in Alabama has 21,452 miles on it, and depreciation has worked its cruel magic: It is listed for less than one-quarter of its $168,000 starting MSRP when it was new. A check of other used DB9s nationwide indicates this is a fair price. This Aston's CarFax reveals two owners. (One, really, as the second was a dealership. Looks like it got traded in for a Porsche.) If you're understandably concerned about reliability, its service history indicates no surprises to date. Remember, it has a 450-horsepower 5.9-liter V12. And spring is coming. Of course a used Aston Martin is riskier than a new Camry. But as Louis Prima sang, "Enjoy yourself, it's later than you think." What price beauty? Less than $40 grand. Associate Editor Byron Hurd: This price point opens up a ton of options in the "nearly new" luxury space, including a few good enthusiast picks, but my nod here goes to the Cadillac ATS-V. The discontinued, M3/M4-rivaling, 465-horsepower sport sedan and coupe can be had all day long in this price range with low miles. In fact, the real challenge is finding one in the spec you want, since it's one of those old-fashioned cars that actually presented the buyer with choices. Here's a clean, six-speed sedan in an actual color for less than our target price, for example. Coupes are more plentiful than sedans, especially in interesting colors, but there are plenty of them out there.