2010 Kia Soul Wagon 5speed 18" Wheels Blk On Blk 39k Mi Texas Direct Auto on 2040-cars

Auto blog

Hyundai, Kia looking to cut costs

Hyundai and Kia are off to roaring starts in the United States this year, underscored by Kia's best sales month ever in May. But globally the situation for the South Korean siblings hasn't been nearly so positive. Recently, they reported their fourth consecutive quarter of decreasing operating profits worldwide, and now they're "making efforts to cut costs," according to a statement in a joint email obtained by Bloomberg. However, the companies aren't detailing where they would make the cuts or how much they want to save. The amount could be significant, though. An unnamed Hyundai senior executive reportedly told a South Korean newspaper that the business might be aiming for up to 30 percent in reductions. According to Bloomberg, Hyundai and Kia are facing falling total sales worldwide. Making the situation worse is that the strong Korean won versus the weaker Japanese yen gives competitors an advantage. The automakers also angered investors enough last year to prompt a stock buyback after paying $10 billion for the land for a future headquarters. The prognosis doesn't look utterly dire, though, and new products are on the way. For example, the Hyundai Santa Fe is being refreshed in South Korea, and the next-gen Elantra debuts at this year's Los Angeles Auto Show. There's also the Creta on the way for foreign markets. Additionally, several models are still awaiting the green light, including a Hyundai Genesis-based luxury crossover, a compact CUV, and the Santa Cruz unibody pickup. Meanwhile, the Kia GT is reportedly close to production, too. Related Video:

2020 Kia Soul gets funkier and adds a long-range Soul EV

The Kia Soul, the clear victor of the funky box fad of the mid-2000s, has been completely redesigned for the 2020 model year. It's still very square, but it's even funkier than before. The big, cute headlights of previous models have been swapped for a more futuristic, almost brooding set of slender lamps up top connected by a piece of plastic for a full-width look. They're supplemented by additional lights in large pods in the front bumper. There's a large grille in the bottom of the bumper, too. The overall nose is a bit more rounded, but the whole profile is about as upright as ever. The rear is completely vertical and retains vertical taillights that now have a wraparound look. The fenders don't visually protrude as much, but they're highlighted by deep creases around the wheel arches. There are an array of trims to pick from on the new Soul, some of which have significant style tweaks. LX, S and EX make up the basic Soul, with an EX Designer Edition offering up two-tone paint between the roof and body as well as big 18-inch wheels. The Kia Soul Turbo is replaced by the Soul GT-Line, which can be had with the turbo engine or the naturally aspirated engine. It has a much more aggressive front fascia with extra slots around the grille and side sill extensions with red accents. The turbo version gets center-exit exhaust, bigger brakes and stiffer suspension. Then there's the new X-Line that gives the Soul a crossover look with plastic body cladding, fender flares and fog lights. It also has two-tone paint as an option. 2020 Kia Soul View 11 Photos Despite all the design changes, the new Soul is almost exactly the same size as the old one. It's just over 2 inches longer, and adds a little over an inch between the wheels, but width and height are the same. Passenger space is nearly the same, too, giving or taking a couple tenths of an inch here and there. There is much more cargo space now, though, picking up an extra 5 cubic feet for a total of 23.8. The restyled interior also gets some nice new features such as customizable ambient lighting, an available 10.25-inch touchscreen and a heads-up display. There are three powertrains available for the Kia Soul, and only one is a carryover from the previous model. Starting at the bottom is the naturally aspirated 2.0-liter engine. This engine is also found in various other Hyundai and Kia products such as the Forte. It makes 147 horsepower and 132 pound-feet of torque.

2020 Kia Soul teased ahead of L.A. Auto Show debut

We've seen Kia Soul prototypes in spy shots a few times now, and they've all been carefully covered up. This often means that we'll be waiting awhile before the car is revealed, but that's not the case with the Soul. It's coming to the L.A. Auto Show in just a couple of weeks, and Kia released a teaser to announce the reveal. The teaser shows the rear pillar from the side. As expected from the prototypes, the Soul retains its boxy design. It also has the upswept rear windows that create a very thick rear pillar. The new Soul does adopt the popular floating roof design, created in this case by a matte-black plastic piece in which the Soul logo has been embossed. The taillight's overall design is similar to the current model, with it rising vertically along the rear pillar. But it looks as though it may wrap around the top of the roof now. As we've seen from spy shots, the new Kia Soul will adopt some other interesting design cues. The aforementioned taillights also extend inward into the rear hatch. The headlights at the front feature a slim, full-length portion up top that appears to only have the running lights. Below are large light pods that, like on the Hyundai Kona, probably house the actual forward-illuminating lights. Kia confirmed in the teaser that it will offer versions of all the current Soul models with this new generation. That includes the base-level models, the sporty Turbo model, and the electric Soul. We've seen these iterations testing. The Soul Turbo looks aggressive with a new center exhaust outlet. The Soul EV has many blocked-off grilles like so many electrics, but more interesting is that a display inside the car suggested it will have a range of over 200 miles, similar to the Niro EV. We'll have all the details when the Soul makes its debut at the L.A. Auto Show, so stay tuned. Related Video: Image Credit: Kia Green LA Auto Show Kia Crossover Hatchback Economy Cars Electric kia soul ev