2009 Kia Sportage Lx Sport Utility 4-door 2.0l on 2040-cars

Auto blog

Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

2021 Kia Seltos officially costs $23,110; trim features detailed

Kia has broadcast the Seltos' arrival in a Super Bowl commercial, but the South Korean automaker has done its usual stealth reveal of pricing, quietly uploading trims and MSRPs to the build site. Turns out the prices leaked to Motor1 last month are all correct. Including the $1,120 destination and handling charge, here are the Seltos trim steps and prices: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S Turbo $26,610 SX Turbo $29,010 The base LX packs a 2.0-liter four-cylinder with 146 horsepower and 132 pound-feet of torque running power through a CVT to all four wheels. EPA-rated mileage comes in at 27 city, 31 highway, 29 combined. Standard features include keyless entry, 8-inch touchscreen-based infotainment with Android Auto and Apple CarPlay, and 17-inch wheels. The S, with the same engine but front-wheel drive, ups gas mileage to 34 highway, 29 city, and 31 combined. Features get a boost, too, with a different grille and LED DRLs and taillights, mixed Sofino leatherette and cloth surfaces, a leather-wrapped steering wheel and gear shift, roof rails, and heated outside mirrors. Standard driver safety kit bundles automatic emergency braking, lane keep assist, and lane departure warning. Blind spot detection is an optional extra. Requesting all-wheel drive with the center-locking differential costs $1,500. The EX comes with AWD, as well as all of the S features plus full Sofino leatherette seats, heated front seats and a power driver's seat, keyless entry, push-button and remote start, climate control, power sunroof, wireless phone charging, and a USB port for rear passengers, and upgraded 17-inch wheels. Safety tech includes blind spot detection, rear cross traffic alert and avoidance. The S Turbo is based off the S trim but fits the a 1.6-liter with 175 hp and 195 lb-ft that shifts through a seven-speed dual-clutch gearbox and only comes in AWD. The $3,500 premium over the S pays for the AWD, the superior engine, and much of the feature set from the EX trim except the seats; the S Turbo sticks with the synthetic leather and cloth seating. The top-tier SX Turbo goes beyond the S Turbo with LED headlights and fog lights, full Sofino leatherette, a 10.25-inch infotainment touchscreen, Bose premium audio and "Sound Connected Mood Lamp, an auto-dimming rearview mirror, and Safe Exit Assist. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.