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2018 Kia Rio First Drive | Keep compact and carry on

When Kia announced that it would bring the fourth-generation Rio to the United States, we were rather surprised. The subcompact segment in which it competes isn't exactly hot here, and small cars have tight profit margins. It makes more sense to concentrate on tiny crossovers that are more popular and can sell for more cash. Ford seems to be taking this tack with the impending introduction of the EcoSport, and the delayed introduction of the new Fiesta in America. Even Kia itself has experienced success with sub-compact crossovers with the Soul. Kia seems determined to stick with the segment, though. A Kia representative told us that, even though the U.S. subcompact market may not be booming, it still accounts for about 500,000 cars a year. Plus, if any manufacturers leave the segment, that's an opportunity to pick up some conquest sales. He also said that regardless of the size of the market, Kia still sees a portion of the car-buying public that will always want a budget subcompact, and that it can be a good introduction to the brand. So with that in mind, is the Kia Rio a good introduction to the Korean car company? In general, yes, and we were introduced to it in and around Baltimore, Md., where we were able to try out a top-level Kia Rio EX on everything from cobblestone streets to winding country lanes. And at first glance, the Rio is a handsome little machine. While the previous generation was round and bubbly, the new model looks more aggressive, and has a shape more akin to larger vehicles. Thank the longer, more horizontal grille, slender, swept-back headlights, lower belt line, large lower grille and jutting lip. The hatchback is the more attractive version of the car, but the sedan is far from ugly, which is no small feat for a subcompact. Compared with the European version of the Rio, and even the previous-generation model, though, there are visual differences that reveal the fourth-generation U.S.-spec Rio has succumbed to cost-cutting measures. The first tipoff is the wheels. The alloys on the Rio EX, the only model with alloy wheels, are a minuscule 15 inches. Though admittedly adorable, and probably a boon to ride quality, they do look disappointing when compared to the available 17-inch units on the European model, or even those on the old Rio. The headlights and taillights are plain and simple, too. The headlights are reflector halogen lamps, and the taillights and turn signals use incandescent bulbs.

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

2020 Kia Telluride picks up second highest Top Safety Pick award

The 2020 Kia Telluride has impressed us every time we've been behind the wheel. And now it has impressive safety scores. The IIHS tested the large crossover, and it earned the second-highest rating of Top Safety Pick, just behind the Top Safety Pick + rating. In every crash test, including small-offset crashes, the Telluride received the highest "Good" rating. The standard forward collision prevention also received the highest "Superior" score since it provided adequate warning and stopped the car from colliding with a vehicle in front of it at speeds up to 25 mph. What kept the Telluride from the Top Safety Pick + rating was headlight performance, which has tripped up so many other vehicles. The base model's halogen headlights were given the lowest "Poor" rating, and the higher-trim LED headlights got the second highest score of "Acceptable." Headlights with "Good" performance are required for Top Safety Pick + rating. Also worth noting is the child seat LATCH anchor access, which was also rated as "Acceptable." As for the Telluride's competition, the Honda Pilot, Mazda CX-9, Toyota Highlander, Hyundai Santa Fe XL and Nissan Pathfinder all share the same Top Safety Pick rating. Only the Subaru Ascent tops them as a Top Safety Pick +. Going down slightly in size, the Kia Sorento and Hyundai Santa Fe also get the Top Safety Pick + rating.