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Genesis' decision to build the Electrified GV70 in America is a sign of things to come

As Steely Dan famously sang, they call Alabama the Crimson Tide. Here in Montgomery, we’re knee-deep in a Green Tide thatÂ’s transforming the business of building and selling cars. The high-style Genesis Electrified GV70 emerging from Hyundai Motor Manufacturing Alabama (HMMA) is the first Genesis built outside South Korea. ItÂ’s only the second made-in-America EV from a foreign-based automaker, after the Volkswagen ID.4 whose Tennessee production kicked off in July.  Get ready for many more. Spurred by the Inflation Reduction Act — whose final interpretations and outcomes remain in Washingtonian flux — automakers foreign and domestic are scrambling to onshore EV-and-battery production to boost American jobs and security, as a condition to securing lucrative tax incentives for manufacturers and consumers. Beginning in 2024, qualifying for EV credits may even require sourcing a hefty percentage of minerals and other battery materials from America or approved trade partners, a list that conspicuously does not include China or Russia. As things stand, that sticking point could make a vast number of 2024 EVs ineligible for purchase credits; though leasing a vehicle may still earn dealers a $7,500 commercial credit that they could pass along to consumers, as most currently do for EV lessees.  The electric version of GenesisÂ’ most-popular SUV is the avatar of Hyundai MotorÂ’s $10 billion American EV investment, which is expected to foster up to 8,000 good-paying jobs. Even thatÂ’s a fraction of what Atlas Public Policy estimates to be $128 billion in industry-wide investment in AmericaÂ’s EV, battery and recycling capacity through 2030 alone. HyundaiÂ’s planned onshore footprint includes a new battery factory northwest of Atlanta, and a $5.5 billion EV factory near Savannah that aims to produce Hyundai, Kia and Genesis EVs beginning in 2025. Beginning that year, Genesis says every new model introduced will be an EV, with no fossil-fuel option. And Genesis plans to phase out gasoline-powered models entirely by 2030, a similar timeline to luxury brands including Volvo and Cadillac. In Alabama, where Hyundai also builds the Elantra, Sonata, Santa Fe and Santa Cruz, an Electrified GV70 is hoisted onto a lift for the final stop on its 16-hour assembly journey.

Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.

Kia Futuron autonomous, electric concept has scales and UFO design

Although the Kia Futuron Concept is styled and literally named to suggest a prospective automobile, it checks all the market trend boxes of right now. It's styled like a crossover coupe. It has all-wheel drive. It's electric. And it is said to have Level 4 autonomy. Oh yes, and it lights up, too.  Unveiled at the 2019 China International Import Expo (CIIE), the Futuron's name is technically two words put together, according to Kia: future and on. "On" is apparently meant to hint at "switched on," as in an electrical switch. Or just consider it Megatron's cousin. The Futuron is about 191 inches long, 61 inches tall, and has a 118-inch wheelbase. For reference, a Kia Stinger is 190 inches long, 55 inches tall, and has a wheelbase of 114.4 inches. Kia says it used a 360-degree design that is inspired by UFOs and flying saucers. A central eye-drawing crease starts at the new interpretation of the "Tiger Nose," disappears in the front wheel arches, and picks up again at the door, where it continues along the body and circles around the rear. The glass canopy roof is diamond-shaped and offers a unique airy design that extends beyond the dashboard. Kia says it wants its future designs to be "confident, sporty and modern, yet also elegant."  One of the key features of the Futuron is the evolutionary "Tiger Face." The headlights and front fascia of the car blend together, thanks to "Star Cloud" lighting. Kia says it pulls from the nebulae in space to create the geometric Matrix lighting. It also uses a "Dragon Skin" surface that mimics scaled armor on mythic Chinese dragons. A kinetic surface allows the car's scales to open and close to reveal daytime running lights or headlights, depending on the time of day. Hypothetically, the Futuron is powered by four in-wheel electric motors, which are fed by a battery beneath the floor of the cabin. Four motors means electric all-wheel drive, which will deliver "lightning-fast responses to driver inputs." Furthermore, sensors, radar, lidar, and cameras make the Futuron capable of Level 4 autonomous driving, which allows the driver to be completely free of road attention or guidance, for the most part. The steering wheel even retracts. Inside, the autonomous capabilities allow for a more flexible design. The Futuron has seats that can be switched between driving or zero-gravity reclining.