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Kia electric concept car for Geneva displays a 21-screen salute

Kia is going to show an electric concept car at the 2019 Geneva Motor Show (we got our first look last week), and the automaker has revealed some interesting and even funny details about the car ahead of time. For starters, there will be 21(!) individual high-resolution screens in this puppy. The teaser photo of the interior is showing off a lot of them, but don't fret, there are still more in there somewhere. Kia isn't exactly serious about this kind of a setup; here's a section of the press release for you as an example: "In a humorous riposte to the industry's current obsession with ever increasing dashboard screens, the concept features 21 individual ultra high-resolution screens. These curve their synchronized way across the top of the dashboard in a layout that's at the same time both casual and coordinated." So yes, it's a joke. But it's still sort of incredible a concept like this one will exist. We don't expect 21-screen interiors to be reality anytime soon, especially when the folks who designed it agree that it's completely laughable, too. What comes next in the release is also a bit confusing. Kia says this is its first pure-electric four-door passenger car — nothing wrong there. However, it then goes on to say it combines elements from "a muscular sports utility vehicle, a sleek and athletic family saloon and a versatile and spacious crossover." SUVs and crossovers are mentioned twice there, but this is meant to be a four-door passenger car? The teaser makes it look like the concept is much more car-like than a crossover, but it could be deceiving. A hint of black cladding is shown in this side profile shot as the closest hint to its intentions of being more crossover-like. Another interesting detail here is the evolution of Kia's tiger nose grille we saw introduced on the Stinger. It looks like future Kia electric cars will have a "tiger mask" (ha) instead of a traditional flow-through grille. We dig the normal design itself on the Stinger, and the teaser itself doesn't disappoint. The car/crossover/combination thereof will be revealed in Geneva on March 5, so check back then to see the full concept. Related Video:

Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live