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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Hyundai and Kia invest $110 million in UK electric van startup Arrival

Korea's Hyundai Group is backing a UK electric vehicle startup that plans to begin selling battery-powered delivery vans in 2021, the companies said on Thursday. Hyundai and sister firm Kia are making the investment of $110 million (100 million euros or 84.34 million pounds) in Arrival. Founded in 2015 and based in London, Arrival has developed a boxy, futuristic-looking shuttle bus aimed at the commercial delivery market. The company said its van will have a range between charges of 300 miles. In a statement, Arrival said it will work with Hyundai and Kia to develop a variety of electric vehicles, initially for the commercial market. Those vehicles will be built on Arrival's modular vehicle platform or "skateboard" that bundles motor, batteries and chassis components, similar to the skateboard developed by U.S. startup Rivian. Rivian is backed by Ford and Amazon, and has a contract to build 100,000 electric delivery vans for the e-commerce giant, starting in 2021. Hyundai and Kia last year invested $89 million in Rimac Automobili, a nine-year-old Croatian company aspiring to build electric supercars that is also backed by Porsche. Arrival said its vehicles will be equipped with advanced driver assist features and can be upgraded with self-driving systems. The vehicles are designed to sell for the same price as similar models powered by internal combustion engines and to be built in small "microfactories." That strategy is the opposite of U.S. electric vehicle rival Tesla which uses massive "gigafactories." Last fall, Arrival, which until now has operated largely in stealth mode, hired General Motors veteran Michael Ableson to head its new North American operations. With a small factory in Banbury, England, Arrival said it now has 800 employees in five countries, including Germany, Russia and Israel. Arrival previously said it would use BlackBerry's QNX operating system to connect safety features in its electric vehicles. Arrival said its prototype delivery vans are being tested by the Royal Mail, DHL and UPS. Related Video: Green Hyundai Kia Commercial Vehicles Electric Future Vehicles electric delivery van

Kia teases e-AWD Trail'ster concept ahead of Chicago

Last week, Kia dropped a teaser on our heads of a new concept it would be bringing to the Chicago Auto Show. Now it's revealed another view, and this time it's revealed the name, as well. The new concept is dubbed the Trail'ster, and it's essentially a turbocharged Soul with an electric all-wheel drive system, a retractable canvas roof and a rugged design. The shot above (depicting the back three-quarters angle from low on the ground) doesn't show us much more than the previous side shot of the nose, but as you can see, the round light theme continues around back, with lower body cladding, underbody protection panels and red-trimmed, five-hole wheels wearing chunky rubber. We'll have to hold on to find out more, but from what we've seen so far, our level of interest is officially piqued. Kia to Bring Electric All-Wheel Drive Trail'ster to Chicago Aligning form and function to conceive a uniquely compelling vehicle for the city-dweller-turned- outdoor-adventurer, Kia Motors America will take the wraps off the rugged Trail'ster e-AWD concept at the 2015 Chicago Auto Show. With its bold design, fully retractable canvas roof and smartly integrated rear electric all-wheel drive system, the turbocharged Trail'ster takes Kia's iconic Soul to a new level of expression, efficiency and capability. The Kia Trail'ster concept will be unveiled at the Chicago Auto Show on Thursday, February 12, at 9 a.m. CT.