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Honda, Hyundai and Kia get best word-of-mouth recommendations in US
Mon, 09 Dec 2013Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.
Buying bang for your buck: Chrysler 300 and Kia Cadenza
Tue, Apr 11 2017In today's car market a Chrysler or Kia with a base price of $30K can easily become $45K, just by checking a few random boxes. You can do the math – that extra $15K will cost you $300/month over the life (and death) of a 60-month payment book. If your goal is only to get places in a stylish sedan capable of staying with traffic, you can keep your outlay far closer to the base price of these cars. Although they may not appear on many shopping lists, there's a lot to like in the lower-spec versions of both Chrysler's 300 and Kia's upscale Cadenza. The Chrysler is relatively ancient among current product platforms, while the Cadenza was Kia's first upmarket initiative, now supplemented by the larger K900 and the fall debut of Kia's Stinger GT. But you will not find a better transportation value in a Kia showroom than its underappreciated Cadenza. Here's a closer look at both: CHRYSLER 300: This car is a testament to all that was right about the DaimlerChrysler merger of the late '90s. At the time of the 300 introduction, elements of its platform were taken from the Mercedes E-Class, and with proportions suggesting a mix of stately American and neoclassic German, the 300 continues to offer a "just right" mix of respectable accessibility. The guy owning the package store could "Dub" it, while Miss Daisy would have been eminently comfortable in its back seat. In 2017, the 300 is an outlier in the sedan landscape. This is a large four-door with rear-wheel drive (all-wheel drive is optional). But in a sea of Accord this or Avalon that, the 300 impresses as an almost-relevant update of sedans in your murky past. The attachment to Chrysler products of 50 years ago goes beyond the Hemi that might be under the hood; it's the entire vibe of a car company trying hard to distinguish itself in today's marketplace. Despite numerous updates, the Chrysler still seems last century, and that's just fine with older drivers with the cash – or credit rating – to consider a $40K car. Behind the wheel, Chrysler's 300 exhibits all we love about American motoring. You would never confuse the handling with 'crisp,' but it's competent, while the ride is almost sublime. This is a car that in fully-loaded form deserves a Hemi, but the V6 is generally unobtrusive, and might net you 30 mpg on the highway. The conventional, 8-speed automatic goes about its business exactly as an automatic should.
Kia Seltos Luggage Test | How much cargo space?
Fri, May 8 2020The Kia Seltos starts at $21,990, which is consistent with a growing number of crossovers that slot in between sub-compact models (Hyundai Kona, Kia Soul, etc) and compact models (Honda CR-V, Toyota RAV4, etc). We now call this the midcompact segment. The Mazda CX-30 would be another example, and while the Mazda's engaging driving experience and stylish near-luxury interior are its prime selling points, the Seltos boasts expressive color combinations, distinctive styling details throughout and an ample amount of interior space that rivals bigger, pricier SUVs. As I discovered at the L.A. Auto Show, that includes Kia's own Sportage, which may have more power and higher-quality interior materials (plus a higher price), but has roughly the same passenger space and less maximum cargo capacity. To these eyes, it also looks worse. On paper, the Seltos has 26.6 cubic-feet of cargo room behind the back seat, which would indeed be greater than sub-compact models but less than the CR-V's of the world. The CX-30 has 20.1 cubic-feet and you can see its luggage test here. Like some other crossovers, including next week's Mercedes GLB, the Seltos has a dual-height cargo floor. The upper height is pretty much there to meet up with the folded rear seatbacks to create a flat-ish load floor. Since there's only a spare tire and bare metal below it, I saw no reason to test the cargo capacity with the high-floor setup. It seems logical that Seltos owners would almost exclusively use the lower, more voluminous floor height. On to the luggage. I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). That would be all the roller bags (no fancy bag) even with the rigid, hatchback-style cargo cover in place. Excellent. That's the same amount of bags as the CX-30 could manage with NO cargo cover. Basically, the size difference indicated on paper is confirmed. Remove the Seltos cargo cover and not only does the fancy bag fit, but there'd be room for another duffel bag. This amount of height and width is comparable to those crossovers that are technically a size up in the "compact" category. The difference, though, is cargo area depth.












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