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Kia teases next Sorento [w/video]

We recently spotted it testing, and now Kia digitally dropped all of the cladding and obfuscation from its next-generation Sorento crossover to tease its true face. For the new model, it certainly looks as if the company's designers will evolve the current CUV's shape to be a bit more curvaceous than before.
According to Kia, the new design has a lower roofline and higher beltline than the current model, and the side windows certainly look a lot narrower than they are now. These renderings also hint at the next Sorento's more rectangular, vertical front end with the Korean automaker's now recognizable "tiger-nose grille." At the back, the styling appears to be a bit more rounded with the rear glass and taillights wrapping around slightly.
We won't have to base our opinions on renderings for long. Kia says that it will unveil the new Sorento in Korea at the end of August and will debut it to Europeans at the 2014 Paris Motor Show in early October. Scroll down to watch a video showing off some more renderings of the upcoming model and read Kia's teaser release.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia EV6, Nissan Frontier, Range Rover and VW Taos | Autoblog Podcast #738

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined byYahoo Finance Senior Reporter Pras Subramanian. First, they discuss the cars they've been driving, including the Kia EV6, Nissan Frontier, Land Rover Range Rover and Volkswagen Taos. Then they discuss the state of certain brands like Bentley, Ferrari and Polestar. They also talk about the most recent quarterly sales updates, including what's going on with Tesla in China. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #738 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Kia EV6 2022 Nissan Frontier 2022 Land Rover Range Rover 2022 Volkswagen Taos The state of Bentley, Ferrari and Polestar Q2 sales trends Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2022 Kia EV6 walkaround at the 2021 Chicago Auto Show