4cyl Backup Camera Leather Fuel Economy Sunroof on 2040-cars

Auto blog

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Kia Stonic not coming to America

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage FRANKFURT, Germany — At this year's Frankfurt auto show, Kia showed off its new Stonic subcompact crossover, the Stonic. It features all of the hallmarks of the typical affordable little crossover. It has lots of customizability in the form of many two-tone paint options. It has chunky, lifted looks with plastic cladding. It also comes with class-competitive engines making 147 and 175 horsepower. It's also based on the same platform as the compelling little Kia Rio. It seems like a shoo-in for the American market, but when it goes on sale in Europe this year, it won't be doing the same on our shores. This was confirmed by a Kia representative. His official statement was that there are no current plans for selling it in the U.S. Considering how hot the crossover market is right now, even attracting corporate cousin Hyundai with its Kona, it seems surprising Kia wouldn't be interested in fielding its own take on the segment. Perhaps Kia has concerns about it cannibalizing sales of the highly successful Soul and the all-new Rio. We wouldn't count on the Stonic staying away from the States forever, though. All that was said was the Stonic isn't planned for the U.S. That's not an outright "no, it will not come here, period." It could just be that Kia isn't ready to announce the car's introduction here, or perhaps it's still gauging interest. Maybe Kia has other small crossover-esque plans, after all, as successful and competitive as the Soul has been, it's starting to age a bit. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.