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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia U.K. builds a 420-horsepower Stinger GT track car

The Kia Stinger GT is an admirable sports sedan, er, hatchback, with 365 horsepower. But Kia's U.K. branch wanted more, leading to the 420-horsepower Singer GT420 you see here. As Kia explains, the car used to create this one-off track car is actually the first Stinger GT pre-production test car in the U.K. It was used for final testing, photography, and was even featured on Top Gear and The Grand Tour. Once its testing and publicity duties were over, though, it was slated to be crushed. But some delaying and the idea of building a track car saved it. To get it to its final output ratings of 420 horsepower and 413 pound-feet of torque, Kia (with help from Hyundai Motor Group's technical team in Germany) added a high-flow air filter, aftermarket exhaust without catalytic converters, an upgraded transmission cooler, and an engine tune. The car also benefits from weight reduction: The whole car was gutted, taking out everything unnecessary for speed such as the sound system, rear seats, carpeting, bumper supports and more. Even with the addition of a roll cage and extra chassis braces, the car is just over 330 pounds lighter than stock. Handling and stopping capabilities were also enhanced with stiffer springs and thicker anti-roll bars, along with six-piston brake calipers and brake cooling ducts up front. The car also gets visual changes in the form of a front splitter and rear spoiler and diffuser, plus the bold vinyl wrap. Naturally, this isn't a production car, especially with the gutted interior and emissions non-compliant exhaust. But looking at the list of modifications, it wouldn't be hard to replicate the Stinger GT420 on your own. In fact, someone could probably exceed the car's performance, since there are some areas ripe for upgrading Kia skipped over, such as upgrading the turbochargers. Your move, tuners.

10 automakers sued over keyless ignitions

Keyless ignition has rapidly proliferated throughout the auto industry to become a fairly normal feature on new cars. It's supposed to offer the convenience of keeping the fob in your pocket and just pressing a button to drive away. However, ten major automakers are now being sued in US District Court over claims that the system is dangerous, Reuters reports. The suit alleges that people are forgetting to shut off the engine, and the lack of an idle timer is the cause for 13 deaths by carbon monoxide poisoning and multiple injuries. The suit currently includes 28 plaintiffs, according to Reuters, but the lawyers are asking for class-action status to potentially add many more. The case goes after a major swath of the industry, including BMW, Daimler, FCA, Ford, General Motors, Honda, Hyundai, Nissan, Toyota, and Volkswagen, plus their related brands like Acura, Infiniti, Mini, and Lexus. In all, over five million vehicles are affected. The assertion here is that people walk away from their vehicle without shutting it off because they believe the engine shuts off automatically. If parked in a garage, carbon monoxide can build up, leading to poisoning. The lawyers claim automakers know this is a problem and also cite 27 complaints to the National Highway Traffic Safety Administration about the issue, according to Reuters. The plaintiffs are asking for an automatic shut-off and damages from the companies. These concerns have come up before, though. Toyota previously faced a lawsuit over a carbon monoxide death after a woman accidentally left her Lexus running. Also earlier this year, GM recalled 64,186 examples of the 2011-2013 Chevrolet Volt because owners weren't shutting them off. The problem resulted in two injuries, and the company released a software update to limit the idling time.