2018 Kia Optima on 2040-cars

Auto blog

Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.
The latest Kia to get the super hero treatment is the Optima Hybrid, which draws on the almighty Superman for inspiration. We're not sure what to make of this thing, honestly, as neither Clark Kent nor Kal-El would be caught dead in it (unless it's got the optional Kryptonite seatbelts, of course). Rather, this looks like what we imagine a Superman fanboy would construct if given carte blanche to ruin an Optima Hybrid. The actual design and construction were handled jointly by Kia, DC Entertainment and Super Street magazine.
We'll let the pictures do the talking in terms of what modifications were made since they're all cosmetic. That is, no mechanical mods were done to make the Kia Optima either faster than a speeding bullet or more powerful than a locomotive (shame).

Kia Telluride takes World Car of the Year honors

The Kia Telluride has been named 2020 World Car of the Year, an award that recognizes the most significant new-vehicle introduction as determined by an international jury of automotive journalist judges. The Telluride adds to its string of honors by beating out the Mazda CX-30 and the Mazda3, the previously announced finalists for the WCOTY award. The organization also announced the winners of additional awards: The Porsche Taycan was recognized as World Performance Car of the Year, beating out its siblings, the 911 and the 718 Boxster Spyder/Cayman GT4. The Taycan further took top honors as World Luxury Car of the Year, besting the 911 and the Mercedes-Benz EQC in that category. In a second win for Kia, the Kia Soul EV was named World Urban Car of the Year. The Soul beat out the Mini Cooper SE and the Volkswagen T-Cross. Finally, the Mazda3 was honored as World Car Design of the Year. The Kia Telluride follows last year's WCOTY, the Jaguar I-Pace. Previous honorees include the Volvo XC60 in 2018, the Jaguar F-Pace in 2017, and the Mazda MX-5 in 2016. The WCOTY team consists of 86 jurors from 24 countries, and the organization is independent and not tied to any publication. This is the 16 th year for the awards. Related Video:    

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.