2016 Kia Optima Lx on 2040-cars

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Superman-themed Kia Optima Hybrid definitely not faster than a speeding bullet

The Justice League of America's garage is filling up quickly, with Kia and DC Entertainment unveiling its sixth of eight super hero-inspired vehicles at the Chicago Auto Show today. The vehicles are being used to raise awareness for DC Entertainment's "We Can Be Heroes" giving campaign.
The latest Kia to get the super hero treatment is the Optima Hybrid, which draws on the almighty Superman for inspiration. We're not sure what to make of this thing, honestly, as neither Clark Kent nor Kal-El would be caught dead in it (unless it's got the optional Kryptonite seatbelts, of course). Rather, this looks like what we imagine a Superman fanboy would construct if given carte blanche to ruin an Optima Hybrid. The actual design and construction were handled jointly by Kia, DC Entertainment and Super Street magazine.
We'll let the pictures do the talking in terms of what modifications were made since they're all cosmetic. That is, no mechanical mods were done to make the Kia Optima either faster than a speeding bullet or more powerful than a locomotive (shame).

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia compact crossover caught completely uncovered, and it's called Seltos

Kia has been teasing a new, global small crossover with some sketches the past couple of weeks. Now we get to see the actual crossover — called the Kia Seltos — completely unveiled well before the actual reveal. It seems to be sized between the Kia Soul and the Kia Sportage. The photos also show that the drawings Kia released were clearly of the production car. Everything looks nearly identical. It also leans on many current design trends such as a black or contrasting-color roof separated by metallic trim, faux metallic skid plates on the bumpers, and a rising window line at the back. The car has more lines and creases than most of Kia's relatively organic designs of late. The headlights and taillights do have lots of nice detailing, though this is probably a high-level model, and those details may be lost on lower trims. We don't get a look at the interior, but if it's as faithful to the teaser images as the exterior, it should look fairly typical for a Kia. It will have a fairly low, horizontal dash with a large screen protruding from the middle. It looks as though a newer widescreen will be available, which we've seen in the Kia Telluride and K900. Considering the size of the Seltos, it would seem plausible for it to share the naturally aspirated 2.0-liter and turbocharged 1.6-liter engines from the Kia Soul and Forte. The naturally aspirated engine makes 147 horsepower and 132 pound-feet of torque, and the turbo engine makes 201 horsepower and 195 pound-feet of torque. As in those other Kias, the 2.0-liter engine would probably get a CVT while the 1.6-liter engine would likely get a dual-clutch transmission. All-wheel drive is also probably on the table, though we'll have to wait to see if it's offered on every trim and powertrain combination. Kia said the reveal will be this summer, so we may be waiting a couple more months for all those details.