2014 Kia Optima Sxl Turbo on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia Sorento spotted high-altitude testing after 'Ring run

Some models stick around the market longer than others. The Kia Sorento, for example, lasted for a good eight years in its first iteration, and the second-generation model has been around for five years now. Sure, it had a facelift a couple of years ago, but if it's going to make it in the highly competitive midsize crossover market, Kia is going to have to do better than that.
And that appears to be just what it has in store. Following the previous spy shots we brought you from the Nürburgring the better part of a year ago, the next-generation Sorento has now been spotted shlepping a trailer up a mountain.
Expected to debut as soon as the Paris Motor Show in October, the third-generation Kia Sorento appears to have grown longer in order to better accommodate third-row passengers. You can also expect the latest technologies on board and maybe, just maybe, a plug-in hybrid powertain option. Watch this space for more and scope out the spy shots in the gallery above for a closer look.

Kia's Imagine concept is a high-riding, electric sedan

Kia released teaser images of its Geneva-bound concept car late last month. The one detail that stayed with us the most was the fact that the futuristic dashboard consisted of 21 small screens side by side. Kia was in on the joke, calling it a "humorous riposte" to the industry's obsession with implementing screens. But the rest of the concept car, shown today, is no joke. The ' Imagine by Kia' concept is a swoopily shaped, somewhat muscular, high-riding, all-electric sedan with suicide doors, which might or might not introduce some interesting new design themes for future Kias. There's a new logo, which is far more stylish than the existing one, and the front features a LED DRL arrangement that frames the headlights like the car wore stylish glasses. It's a bit like the Saab 9-5 "Dame Edna" facelift, but far better realized, and the "Tiger Mask" Kia front end treatment has been developed further. The roof and the windscreen are a single piece of glass, in the style of the Tesla Model 3, and the Imagine also features a frunk in addition to the trunk. But the concept is far taller than the Model 3 and more aggressively shaped, riding on 22-inch alloy wheels with acrylic glass inserts and with bespoke Goodyear tires and featuring sharp strakes on the curvy bodywork. The paintwork is said to consist of six hand-applied layers of chrome-effect paint with a bronze tint on top. And about those tires: they themselves are a Goodyear concept, called IntelliGrip, which means they detect and convey road conditions to the car and driver and adjust handling attributes accordingly. Related Video: