2014 Kia Optima Sxl Turbo on 2040-cars

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2017 Kia Model Year Preview and Updates

Kia continues its growing market momentum on the strength of three all-new intros and/or updates, along with its selection as a top pick by Consumer Reports. Kia's Niro - pictured above - is an all-new hybrid, combining a fairly conventional crossover profile with front-wheel drive and up to 50 miles-per-gallon. Also of note: Later in the '17 calendar year most dealers will receive the all-new STINGER GT, first introduced at the '17 Detroit Auto Show. KIA CADENZA: Kia's upsized, upscale Cadenza presents a near-luxury ownership experience without the penalty of a near-luxury price point. Its new platform is stronger, lighter and more rigid, while the interior is dramatically upscale. Finally, the Cadenza boasts Kia's first application of an eight-speed automatic in a front-wheel drive powertrain. FORTE: Kia's sedan and hatchback enjoy freshened styling and a new, 2.0-liter base powertrain. There is also the optional availability of a whole suite of advanced driver assistance systems, including autonomous emergency braking, rear cross traffic alert, forward collision warning and Dynamic Bending Light, which allows your lights to follow the direction of your steering wheel. K900: Kia's large, rear-wheel-drive sedan is unchanged for 2017. NIRO: Kia's all-new hybrid crossover is an outlier in the hybrid segment, with the high hip point and generous greenhouse of a crossover and a projected EPA estimate of 50 miles per gallon (combined) efficiency. It is powered by a normally-aspirated 1.6-liter four and electric motor, delivering a total system horsepower of 139, and 195 pound-feet of torque. OPTIMA: Following a redesign in 2016, Kia's midsize entry enjoys package refinements, standard 18-inch wheels on SX trim, a new value package on the 1.6T and new colors. More significant is the addition of both an Optima Hybrid and Plug-in Hybrid. The Hybrid promises to be 10-percent more efficient, while the plug-in will offer an estimated electric-only range of 27 miles. RIO: New colors and a discontinued four door SX highlight the changes. SOUL: Kia's two-box box adds new alloy wheel designs, Blind Spot Detection and Rear Cross Traffic Alert on Plus and Excalibur trims. And news of two new colors pales when compared to the Soul Exclaim's new turbo powerplant, connected to a seven-speed DCT transmission. SOUL EV: UVO eco is now on EV and EV+, while all trims receive an upgraded fast charge and a second-generation Pedestrian Warning System.

Hyundai Motor reassigns 17 top execs to make way for fresh ideas

SEOUL — South Korean conglomerate Hyundai Motor Group shook up its executive ranks on Tuesday and appointed its first foreign head of research and development, raising expectations of a smooth transition of power at the family-run business empire. The reshuffle, first reported by Reuters on Tuesday and confirmed by Hyundai on Wednesday, is part of preparations for generational change in the executive ranks at South Korea's second-largest family-owned business empire. Group President Albert Biermann, a German former BMW executive, was named head of research and development, replacing longtime executives Yang Woong-chul and Kwon Moon-sik. The move was seen as a significant step to bring in fresh ideas at the Korean-dominated group. In all, 17 top executives were reassigned across the group including at Hyundai Motor Co and Kia Motors Corp — which together form the fifth-biggest automaker in the world. The move follows the promotion of Euisun Chung in September to Hyundai Motor's executive vice chairman, moving him closer to succeeding his 80-year-old father, Mong-Koo Chung, as group chairman. It comes as Hyundai Motor Co battles to reverse falling profits as a result of U.S. recall costs and weak sales in the U.S. and Chinese markets. Hyundai Motor Co shares jumped as much as 9 percent to their highest level since Oct. 10, while shares in affiliates like Hyundai Mobis, Hyundai Wia and Hyundai Glovis also rallied. While the announcement by Hyundai on Tuesday of a major investment in fuel cell production also lifted sentiment, analysts said most of the share price rise could be attributed to the leadership changes. In particular, it signaled that the junior Chung was making progress with his plans to restructure the sprawling group after a previous plan was scrapped due to opposition from U.S. hedge fund Elliott. "The reshuffle signals that the junior Chung is tightening his grip on the conglomerate, a move which raises investors' hopes for change," said Kim Joon-sung, an analyst at Meritz Securities. Ascendance of outsiders In a sign that Chairman Chung's grip may be weakening, one of his closest lieutenants, Hyundai Motor Co Vice Chairman Kim Yong-hwan, was reassigned away from the core automaker and named vice chairman of steelmaking affiliate Hyundai Steel.

LeBron James ad claims $10M fan bet proving he drives K900

As one of the nation's most famous and top paid professional athletes, LeBron James' Kia K900 sponsorship has always left us suspicious to its sincerity. The basketball player could buy any other vehicle in the world but claimed to be a fan of Kia's rear-wheel drive sedan even before he signed up as the brand's pitchman. While no weirder than many other NBA auto ads, the idea is still hard to believe. The company now wants to challenge the cynics with a three-commercial campaign called The Truth that stars King James responding to actual tweets about him driving the K900. The first commercial titled Ten Mil (above) starts with James checking Twitter and finding a skeptic that bets $10 million that the player doesn't drive the K900 to games. Since that's not the case, James confirms that a wager on social media is a binding contract and hops in the Kia with an armored car following him to go pick up the cash. However, the spot misses the mark slightly because we still only have James' word that he really takes the Kia to games Once the spots start airing, you can bet Cleveland fans start keeping an eye on how the player arrives to Quicken Loans Arena. It better be in the K900 for this campaign to work. LEBRON JAMES TELLS "THE TRUTH" ABOUT DRIVING HIS KIA K900 LUXURY SEDAN 11-Time NBA All-Star Responds To Real Tweets in New Ad Campaign First of three spots from "The Truth" campaign will begin airing on TV tonight and can be viewed at Kia.com and YouTube.com/Kia Multiplatform campaign will run through the remainder of basketball season and includes television, digital and social media elements IRVINE, Calif., December 3, 2015 – Last year, when LeBron James Tweeted "Rolling around in my K900. Love this car!!" and later stated he was a K900 driver before becoming Kia Motors' luxury ambassador, naysayers took to social media to question the validity of his claims. Now, with sales of Kia's rear-drive luxury sedan up considerably over 2014 levels, the 11-time NBA All-Star and avid car collector is tackling that skepticism head-on to prove the K900 is in fact "Fit For A King" in a new ad campaign from Kia Motors America (KMA).