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Hyundai and Kia to invest in self-driving startup Aurora

Hyundai Motor Co said on Thursday it would invest in self-driving car software startup Aurora along with Kia Motors Corp to speed up development of autonomous vehicle technologies. "With the new investment, the companies have agreed to expand research to a wide range of models and to build an optimal platform for Hyundai and Kia's autonomous vehicles," Hyundai said. Aurora said in a blog post that Hyundai and Kia's investment is part of a series B financing round, which has now raised more than $600 million. Aurora, which just announced a partnership with Fiat Chrysler Automobiles, competes with Alphabet's Waymo and General Motors' majority-owned Cruise, among others. (Reporting by Rama Venkat in Bengaluru; Editing by Leslie Adler)

Kia Niro EV revealed in Korea

The Kia Niro EV has been introduced at the Busan International Motor Show. The manufacturer says its fully electric Niro compact crossover will go on sale in its home market this year, with global sales starting later. Kia already showed the production Niro EV last month, but at that point no power figures were announced. We know them now, and the 204-horsepower rating, together with a 291 pound-foot figure, match the Hyundai Kona EV. Under the trunk floor is a 64-kWh lithium polymer battery pack, which according to Kia is good for 236 miles on a single charge. A 100kW fast charger will get the battery to 80 percent capacity in 54 minutes. There's also a smaller battery pack available with a 149-mile range from 39.2 kWh. This presumably comes with a cheaper purchase price. Also revealed is the Niro EV interior, which features a different center console and gear selector than the hybrid and plug-in hybrid (much as the Hyundai Ioniq Electric does compared to its part-gasoline siblings). Also different is the special LCD instrument cluster and the 7-inch touchscreen infotainment system that gets special EV features like charge point location services and a battery pack charge indicator. A mood lighting system is also offered, similarly to the K900 flagship sedan. There's also a driver assist suite, consisting of collision warning systems, adaptive cruise control, "Intelligent Stop & Go" and Lane Following Assist, which Kia calls a Level Two autonomous technology. Like other such systems, it uses the adaptive cruise control and lane-keeping assist systems to control the accelerator, brakes and steering when on a highway. The system functions between 0 and 80 mph. Related Video: Featured Gallery 2019 Kia Niro EV Image Credit: Kia Kia Crossover SUV Electric

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.