2014 Kia Optima Lx on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Poor headlights cause 40 cars to miss IIHS Top Safety Pick rating

Over the past few months, we've noticed a number of cars and SUVs that have come incredibly close to earning one of the IIHS's highest accolades, the Top Safety Pick rating. They have great crash test scores and solid automatic emergency braking and forward collision warning systems. What trips them up is headlights. That got us wondering, how many vehicles are there that are coming up short because they don't have headlights that meet the organization's criteria for an "Acceptable" or "Good" rating. This is a revision made after 2017, a year in which headlights weren't factored in for this specific award. This is also why why some vehicles, such as the Ford F-150, might have had the award last year, but have lost it for this year. We reached out to someone at IIHS to find out. He responded with the following car models. Depending on how you count, a whopping 40 models crash well enough to receive the rating, but don't get it because their headlights are either "Poor" or "Marginal." We say depending on how you count because the IIHS actual counts truck body styles differently, and the Infiniti Q70 is a special case. Apparently the version of the Q70 that has good headlights doesn't have adequate forward collision prevention technology. And the one that has good forward collision tech doesn't have good enough headlights. We've provided the entire list of vehicles below in alphabetical order. Interestingly, it seems the Volkswagen Group is having the most difficulty providing good headlights with its otherwise safe cars. It had the most models on the list at 9 split between Audi and Volkswagen. GM is next in line with 7 models. It is worth noting again that though these vehicles have subpar headlights and don't quite earn Top Safety Pick awards, that doesn't mean they're unsafe. They all score well enough in crash testing and forward collision prevention that they would get the coveted award if the lights were better.

Kia goes Rebel with Forte Mud Bogger for SEMA

Kia is planning a raft of six custom creations for the SEMA show this year, each representing a different region of the United States. Just the other day we brought you a teaser showing off the Sorento built for adventure to represent the Pacific region. Now the Korean automaker is giving us a glimpse at the next addition to the lineup. Based on the Forte Koup is this Mud Bogger concept, representin' the Dirty South "and the inexplicable joy of getting dirty on four wheels." It's got a suspension lifted by four inches, 28-inch off-road tires, riveted fender flares, a panoramic vinyl roof panel, and a stripped-down interior. The seats have been replaced by a pair of Sparco racing buckets, the carpet's been removed and replaced with a spray-on bed-liner, and a full roll cage has been fitted and powder-coated to match the white wheels and brush guard. Scope it out in the teaser video, and watch this space for more on the rest of Kia's localized lineup for the Vegas tuner expo. FORTE KOUP MUD BOGGER Kia returns to SEMA this year embracing the spirit of adventure found on the open road with six highly customized, hand-built concepts, each showcasing unique geographic regions found throughout the country. Bringing to life the various car cultures that help define America's love of the automobile, here's a behind-the-scenes glimpse of the Forte Koup Mud Bogger, representing the adventurous American South and the inexplicable joy of getting dirty on four wheels. Giving this one-of-a-kind Koup the clearance to tackle extreme terrain started with a generous four-inch body and suspension lift along with meaty 28-in. off-road tires. To further accommodate the massive wheel and tire combo, the fenders and side skirts were modified and custom riveted fender flares added. A panoramic roof with a vinyl pushback top gives way to the stripped-down interior where the carpet has been removed and the entire floor is lined with Line-X protective coating. The stock seats of the Forte Koup have also been replaced with two Sparco Evo II Red Race Seats and the Forte Koup Mud Bogger incorporates a hand-built roll cage powder coated white to match the wheels. This Kia with a southern flare is purpose-built for off-road fun that takes you down the road less traveled. News Source: Kia Aftermarket SEMA Show Kia Coupe Off-Road Vehicles kia forte SEMA 2015 kia forte koup