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Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.

2020 Kia Soul shown in profile ahead of L.A. Auto Show

A week after showing just a hint of the 2020 Kia Soul, Kia has shown a shocking amount of the compact hatchback in another teaser. It reveals almost the entire profile of the Soul, and a few other teasers give us a peek at the interior. Overall, it's right between evolution and revolution of the current model. On the evolution side, the Soul retains is funky box shape and many of its most recognizable design cues. The window line at the back kicks up to form the car's distinct triangular D-pillar. The windshield is about the only raked line on the car. Plus, the taillights still run up the rear pillars, and the roof can still be painted in contrasting colors. On the revolution side, the front fascia looks much more streamlined and futuristic. The big, cute headlights of the old models have been replaced by more menacing, slender examples that almost look like the eye openings of a stormtrooper's helmet. And based on spy shots, these headlights should span the full width of the front fascia. The lights sit low in the fascia, too, and the whole front end has a smoother, more curved look than previous Souls. Additional teaser photos give us a look inside the Soul. The dashboard has been updated, and now all the center controls, vents and the screen are encompassed by a rounded square shape, rather than having some of those components spread out across the center stack. The door handle areas appear to be an area of customization, with this example showing a bright yellow trim piece with triangular accents. Kia also gave a few details on powertrains and trim levels. The Soul will be available with a naturally aspirated 2.0-liter four-cylinder, a turbo 1.6-liter four-cylinder or an electric motor. This seems to indicate the naturally aspirated 1.6-liter engine available now will be going away. The gas engines are probably carry-over, too. The 2.0-liter engine currently makes 161 horsepower, and the turbo engine makes 201 horsepower. Kia says the Soul will be available with a seven-speed dual-clutch transmission, though it didn't say whether it will be available with both engines. Also, as we've seen in spy shots, the electric model could have a range of over 200 miles. For trim levels, Kia is dropping the "+" and "!" terminology and instead offering the Soul in LX, EX, S, GT-Line, and the newest trim, X-Line.

A verified hit, Kia Soul EV will come to new markets

Today at the Chicago Auto Show, Kia introduced a new off-road Trailster plug-in concept, but the real-world news was all about how the Soul EV will be traveling to places it hasn't gone before. When Kia introduced the Soul EV in Chicago last year, it said that the car would some day be available in five states: California, Oregon, New York, New Jersey and Maryland. Today, company executives said the car will be coming to more markets – they just declined to mention where, exactly. The Soul EV is currently sold in just 17 dealerships in California, Orth Hedrick, vice president of product planning at Kia Motors America, told AutoblogGreen. "For the next stage, we were originally planning on hitting the east coast, but we are changing that around a little bit. You'll see more availability," he said. Hedrick said that the change was prompted by the simple fact that the Soul is attracting new customers. "We went back to the factory and told them it's doing very well and it's now expanded beyond an EV, it's something bigger," he said. "It's helping us get a dialogue with completely new, different customer that we normally wouldn't see in a Kia store. So we would like the opportunity to take it further." We asked if customer interest in the compliance car caught the company off guard. Hedrick said that wasn't quite the right way to look at the history of the Soul EV. "When we looked at it originally, we were trying to go beyond the compliance part," he said. "We understood, of course, that we had to do it, but we wanted to showcase something that was really strong for us, which is the Soul, and we thought it would help build out the Soul family and bring more people to see us and that's exactly what's happening. It was a little more than compliance but I think we were kind of shocked how well it was received. It's been a huge hit." "Huge" in this case means bigger than Kia's original production capacity estimates, he said, without getting into specifics. It was "significantly more than what we originally planned for," he said. The Soul EV is built in Korea and the car is sold there, the US and will be coming to Europe as well. "I don't think they're in a position to ramp up quickly," Hedrick said, "They're in the process of ramping up more and we'll have an announcement, we hope, by New York, about where we're going to go to." The New York Auto Show media days start April 1, 2015.