2014 Kia Optima Lx on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

IIHS says these are the safest cars of 2013

The Insurance Institute for Highway Safety (IIHS) has revealed its annual list of Top Safety Picks, an award that highlights automobiles it says offer "superior crash protection." A new and still more significant award, the Top Safety Pick+ honor, is given to those vehicles that earn good ratings for occupant protection in four out of five areas of measure. And while some 117 vehicles were given the TSP seal of approval for 2013, just 13 passed muster for TSP+.
To be fair, IIHS only evaluated 29 vehicles with its new testing procedures for TSP+ (we'd expect that the number of qualified cars will rise substantially for 2014). Luxury and Near Luxury midsize cars were the first groups evaluated, followed by midsizers in the Moderately Priced Cars category - unsurprisingly, it's only midsize cars that you'll find among the class this year.
Only two luxury sedans made the list of 13 for 2013: the Acura TL and Volvo S60. The other 11 cars on the list included entries from domestic, Japanese and German car makers: Dodge Avenger, Chrysler 200, Ford Fusion, Honda Accord (sedan and coupe), Kia Optima (but not its close kin, the Hyundai Sonata, strangely), Nissan Altima, Subaru Legacy and Outback, Suzuki Kizashi and the Volkswagen Passat all made the grade.

2019 Kia Niro EV Review and Buying Guide | Long-range fun

Kia entered the increasingly competitive small crossover game with the Niro hybrid, followed by the Niro PHEV shortly after. Now it offers the 2019 Kia Niro EV, which retains the same desirable body style but adds a big battery good for an estimated 239 miles of driving range on a single charge, and with the ability to charge at up to 100 kW on a DC fast charger. Even better, the Niro EV is funky and spunky, with an attitude that translates to genuine on-road fun without sacrificing practicality or driving range. What's new with Niro for 2019? The all-electric powertrain is new to the Niro lineup, making this the very first model year of the Niro EV. What are the Niro EV's interior and in-car technology like? The interior design is a little bit funky, with some interesting geometry and blue-green accents here and there. It's not too far-out, though, and we like the intuitive usability of the hard button controls for audio and climate control on the center stack below the central touchscreen. The plastics don't stand out as particularly cheap, the seats feel high-quality and supportive (though we had a little trouble finding a natural seating position), and the leather steering wheel feels good in hand. Amenities like heated and ventilated seats, and a heated steering wheel are available. Kia's infotainment system is attractive and easy to use, with either a 7- or 8-inch touchscreen depending on trim. There's also a 7-inch TFT LCD display panel in the center of the digital instrument cluster, providing useful information directly in front of the driver. Bluetooth and voice recognition are standard, as are Android Auto and Apple CarPlay integration. Wireless phone charging comes standard in the higher, EX Premium trim. How big is the Niro EV? The Niro EV fits into the subcompact crossover segment, alongside its cousin the Hyundai Kona Electric. It's 172.2 inches long, with a 106.3-inch wheelbase. That's 7.6 and 39 inches longer than the Hyundai, respectively. It's longer than the Chevy Bolt, Mazda CX-3 and Jeep Renegade, but smaller than the Honda CR-V. This should be a just-right size for many, and it means more room and highway stability while still maintaining maneuverability in tight parking lots. Its 71.1 inches wide, 61.8 inches tall, with a ground clearance of 6.1 inches. Inside the Niro EV, there is 36.0 inches of rear legroom, which makes it comfortable for two adults.