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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

Kia Sorento Plug-In Hybrid breaks cover, but will U.S. get it?

Kia teased a Sorento PHEV earlier this year when it revealed what powertrains would be available for the redesigned crossover. Today, we have the details on this forthcoming plug-in hybrid variant. The only catch is the lack of U.S. market information. Kia has revealed the Sorento PHEV for Europe, but there’s no word on whether it will come here, too. After seeing the powertrain details, though, we think thereÂ’s a very good chance it could succeed in America. For starters, the plug-in Sorento is powerful. It uses a 1.6-liter turbocharged four-cylinder and a single electric motor for forward motion, resulting in 261 horsepower and 258 pound-feet of torque combined. The 1.6-liter engine takes advantage of HyundaiÂ’s new CVVD technology to boost efficiency and power. And the electric motor is new and improved for this model, benefiting from a new two-stage lamination process to reduce noise and vibration levels. A six-speed automatic transmission handles shifting duties. Kia is packing a 13.8 kWh lithium-ion battery pack underneath. Range estimates are not yet available, but Kia says its “all-electric range will be sufficient to enable drivers to complete most short drives on electric power alone.” WeÂ’re guessing it will be something around 25 miles in EPA testing, assuming we ever see EPA estimated figures. Kia is introducing new battery tech with this model, too. The Sorento Plug-In Hybrid will be the first Kia to use an independent battery pack water-cooling system. Kia says it ensures optimal heat management and efficiency of the battery pack. Luggage capacity is essentially unaffected, losing just 0.14 cubic-foot of space versus the standard Hybrid. Everything remains the same visually except for “eco plug-in” badges and the presence of a charge port. The 12.3-inch digital instrument cluster is reprogrammed to display pertinent information for the new powertrain, and the 10.25-inch touchscreen infotainment system will feature charge port finder functionality. Kia says Sorento Plug-In Hybrid sales will start in early 2021 in select markets. No official U.S. information is available at this time, but weÂ’ve asked Kia to tell us what it can and will update this post when we hear back. Related Video:

NACTOY winners, and driving the Genesis GV60, Polestar 2, Mercedes-AMG GLS 63 | Autoblog Podcast #813

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder. This week, we discuss the North American Car, Truck and Utility of the year winners: The Toyota Prius, Kia EV6 and Ford Super Duty (and Greg explains his votes). In other news, we talk about GM offering $7,500 incentives for EVs that lost their tax credits, another possible calendar change for the Detroit Auto Show and Stellantis potentially scaling back its auto show presence. Greg spent his winter break with the Genesis GV60 and Polestar 2, while John has been driving the Toyota Prius Prime and Mercedes-AMG GLS 63. Finally, they take to Reddit for this week's Spend My Money question, and pick a sedan under $6,000. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #813 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Toyota Prius, Ford Super Duty, Kia EV9 are 2024 North American Car, Truck, Utility of the Year winners GM offers $7,500 incentive for EVs losing tax credit Detroit Auto Show going back to January? Stellantis done with auto shows, or is it? Cars We're Driving: 2024 Genesis GV60 Performance AWD 2024 Polestar 2 RWD 2023 Toyota Prius Prime XSE Premium 2024 Mercedes-AMG GLS 63 Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ford Genesis GM Kia Mercedes-Benz Toyota Truck Crossover SUV Electric Hybrid Luxury Performance Sedan Polestar