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Driverless cars from Kia hit the road in Nevada

Drivers in Nevada might soon spot a Kia Soul EV that pilots itself because the South Korean brand is the latest automaker to get authorization from the state to test autonomous vehicles on public roads. Kia's development of driverless tech is part of the company's $2 billion investment with Hyundai through 2018 to help bring some of these systems to production models. Rather than handing complete control to the computers immediately, Kia first plans to introduce partially driverless features on models by 2020. Its engineers intend to test technology like Traffic Jam Assist, Highway Autonomous Driving, Urban Autonomous Driving, an Emergency Stop System, and Autonomous Valet Parking on Nevada's roads. Kia doesn't foresee a fully piloted model on sale until 2030 and believes innovations in vehicle-to-vehicle and vehicle-to-infrastructure communications are necessary to make that possible. Nevada has been a vital site for autonomous technology development since the state passed a law to allow testing on public roads. Google was among the earliest to get a permit, and Audi also quickly jumped on board. Freightliner was first to expand the authorization to commercial vehicles with its license for the Inspiration semi truck earlier this year. We're sure more will follow in short order. Related Video: Kia Motors granted Nevada autonomous driving license - US state of Nevada grants Korean manufacturer permission to test autonomous driving technologies on public roads - Soul EV's Advanced Driver Assistance Systems tested in Beatty, Nevada - US$2 billion investment by 2018 to develop autonomous vehicle technology - Kia to introduce partially-autonomous driving technologies by 2020, with arrival of fully-autonomous vehicles targeted for 2030 (SEOUL) December 14, 2015 – Kia Motors has been granted a licence by the US state of Nevada to carry out testing of its autonomous driving technologies on public roads for the first time. Kia – together with sister company Hyundai – hopes to experiment with partially- and fully- autonomous driving technologies in real-world conditions, an important part of its roadmap for autonomous driving. Kia plans to introduce a range of partially-autonomous driving technologies to its model line- up including eco-friendly vehicles by 2020, and is aiming to bring its first fully-autonomous car to market by 2030.

Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Nuclear deal could make Iran next big car market

Iran is a huge and hugely appealing target for Western firms - it's population is nearly the size of Germany's, it is well educated and includes a substantial middle class, and there is a built-in industrial capability. Because of the sanctions that have been in place for nearly five years now over its nuclear program, however, its citizens and domestic industry haven't been able to purchase and expand, so investment opportunities are not only manifold, they are severely undervalued. Most of the auto industry has been sitting on the sidelines waiting for the Iranian game to start. A report in Automotive News says that Iran's two automakers, Iran Khodro and SAIPA - Societe Anonyme Iranienne de Production Automobile - produced one million light vehicles last year for 77.5 million people. According to Wikipedia there were 200 vehicles per 1,000 citizens in 2012, and that was before the industry took a nosedive. That number puts it between Uruguay and Jamaica. Chery, Kia, Peugeot, and Renault were the carmakers with major operations in-country before all but Chery pulled out. In the vacuum, Chery and other Chinese automakers have thrown lots of product at the market, getting 27 models in a range of segments built or supplied there, with results that are probably best described as ambivalent among observers but financially lucrative for the Chinese. Peugeot has re-established ties, and Kia, Mercedes-Benz, Peugeot, Renault, Toyota, and Volkswagen were attendees at the Iran Auto Show last November. The domestic companies say that this time they want local investment that includes technology transfer, so the Western carmakers that do decide to get in will find tougher negotiators than before. Peugeot, for instance, had a 51-49 partnership with Iran Khodro before pulling out; the new agreement is a 50-50 venture. As a 'gift' to the world for a final deal that encourages global investment, Bloomberg says that the price of crude would go down by $15 per barrel. News Source: Automotive News - sub. req.Image Credit: Atta Kenare/AFP/Getty Images Earnings/Financials Government/Legal Kia Peugeot Renault iran sanctions khodro