2014 Kia Optima on 2040-cars

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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

2015 Kia Soul EV whirrs in to the Windy City

Earlier this week, we got our first glimpse of the 2015 Kia Soul EV out on the road, completely uncovered. And even before then, executive editor Chris Paukert had the opportunity to drive a camouflaged electric Soul prototype on Kia's home turf in Korea. But now, finally, officially, the electron-happy Soul makes its debut at the Chicago Auto Show.
Powering the Soul EV is an 81-kilowatt electric motor that sends 109 horsepower and 210 pound-feet of torque to the front wheels. That's not immensely powerful, with Kia quoting a 0-60 time of "fewer than 12 seconds," but we're big fans of the instant torque thrust that EVs like the Soul provide. Top speed is electronically limited to approximately 90 miles per hour.
Kia says the Soul EV is good for roughly 80 to 100 miles of driving range.

Kia HabaNiro concept is an AWD electric wonder car for everyone

Kia filled its press release for the HabaNiro concept with so much bombast hoisted aloft by adjectives and acronyms that we don't know what to make of the actual concept. Conceived and designed at the Kia Design Center America (KDCA) in California, the HabaNiro's labeled "a whole new category of mobility – 'The Everything Car' or ECEV." The "fully-electric, all-wheel drive, four-seat wonder car" goes more than 300 miles between charges, has butterfly wing doors and Level 5 autonomy. On the other hand, considering this is a concept, the boasts and technology could be considered humble. The idea is that the compact four-door crossover is ready and intended to go anywhere, from urban errands to winding roads to "off-roading with confidence to remote wilderness adventures." The concept is 1.5 inches shorter than the production Kia Niro, six inches wider, three inches taller, on a wheelbase that's 5.2 inches longer. The butch exterior belies the close dimensional relationship, the HabaNiro clad in Snowdrift Pearl White paint set off by Satin Metallic Granite Grey cladding in front and an anodized Lava Red aero panel in back. The 20-inch wheels wear 265/50 tires, rubber just a fraction shorter than the BFG All-Terrains on the Mercedes-Benz Concept GLB. A satin aluminum skidplate, billet aluminum tow hooks, anodized Lava Red aluminum accents, and LED DRLs that pulse like a heartbeat ensure no one underestimates the conceptual attitude. The undisclosed battery powers two electric motors, one on each axle for e-AWD. Opening the butterfly doors uncovers a Lava Red interior. Unlike the electric Kia concept in Geneva reveling in its bouquet of screens, the HabaNiro cabin omits rectangular screens, knobs, and buttons. A full-width heads-up display on the windshield provides all the necessary info, projected from an instrument panel that doubles as a touchpad with "Sensory Light Feedback." That, along with the ability to project movies on the screen, sounds great during Level 5 operation. But when a human needs to drive... well, we need to see it in action. You can also sign us up for demos of the "Perimeter Ventilation System," which "quietly and evenly blows curtain of air throughout the cabin" and sounds like what you get on a Greyhound. And the patterned floor is lit with changeable mood lighting that "reflects onto surfaces within the cabin," which sounds like what you get in the club.