2013 Kia Optima, The Car Of The Nba!!, Great On Gas, Only 16,000 Miles, L@@k!! on 2040-cars

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Kia teases next-gen K5 in South Korea, foreshadows our Optima

Now that the redesigned Hyundai Sonata is down the road burning gas, Kia's loading the next-generation Optima into the chute. The automaker teased the South Korean-market K5 — our Optima — on Facebook, revealing a sedan that will bring a new attitude to the midsize competitor. The sketches largely line up with spy shots we got a couple of months ago, starting with the clamshell hood running down to a narrower, wider tiger nose grille. Two creases in the center of the hood bracket the Kia logo. We can't know what trim is on display in the rendering, but the pictured upper and lower grilles give up the mesh pattern on the current car for horizontal strakes. A pair of DRLs frame the front fascia, the Z-shaped light signature longer and more abstracted than that on the Cadenza sedan.  The profile includes a couple of signature strokes that create a wholly different impression. Moving the side mirrors to the doors emphasizes the sharp takeoff point for the greenhouse, emphasized with a chrome trim strip that could have come off a stretched Aston Martin DB11. Instead of the rear glass behind the C-pillar picking up from the edge of the backlight as on the current car and forming their own profile, the sketch show a faster glass design angled back to follow the shape of the roof. Lower down, the character line in the sketch rises from the front wheel arch to the rear door, then falls sharply to the rear wheel arch. We can't make out this line in any of the spy shots, though. The rear gets a lot edgier. It's possible the chrome greenhouse trim dips around the bottom backlight to form a single line around the car. A short decklid is backed by an integrated lip. A single taillight of dashed LEDs runs across the width, bookended by a tight V shape.  Wholesale change inside stresses the horizontal span. A slightly modified steering wheel sits ahead of a digital dash cluster. A second widescreen sits atop an instrument panel cut by wide, narrow vents and marked by fewer buttons. On the center console, the shifter's replaced with a rotary knob.  A debut could come before the end of the year, the sedan likely a 2021-model-year offering. Engines should mirror Sonata powertrains, consisting of a 1.6-liter four-cylinder and a 2.5-liter four-cylinder shifting through an eight-speed transmission, and a more powerful turbocharged four-cylinder expected to join the lineup.

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

Insider trading ahead of Hyundai-Kia MPG debacle suspected

Reuters is reporting that large-scale insider trading may be at the heart of some particularly fishy stock-selling behavior, just prior to the original announcement about the Hyundai-Kia fuel economy ratings debacle.
On November 1st, Hyundai-Kia shares traded roughly 2.2 million times (the single highest-volume day of the year), and the stock price fell by about four percent. For reference, a standard daily trading volume for the stock in 2012 saw about 600k shares trading hands. On November 2nd, the company made public the bad news about the dropping fuel economy ratings for many of its models. In other words: No one outside of the company (and only a smallish group inside the company, we'd imagine) should have known anything about the impending bad news as of the first day of November. After the announcement, the stock price tanked, as you'd expect, and trading volume was way down as well.
Experts seem fully aware that the whole thing reeks of leaked information and subsequent insider trading. If chicanery on this sort of scale seems wacky to you, you'd be inline with the experts who report to Reuters that the level of trading is absolutely suspicious.