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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Kia rolls out updated Forte, Forte5 for 2017

Kia has updated the Forte sedan and Forte5 hatchback for the 2017 model year. Set to debut this week at the 2016 Detroit Auto Show, the revisions revolve principally around updated exterior design and interior equipment. But there are a few mechanical updates as well. We saw most of the stylistic updates when Kia revealed the new K3 back in Korea a month ago. The new Forte (as we know it on this side of the world) is distinguished by a new front bumper design and what Kia calls the "tiger-nose" grille that blends into the new headlights, much like the new Optima. There are new taillights as well, and a revised interior centered around a seven-inch touchscreen display that will soon offer Apple CarPlay and Android Auto compatibility. Under the hood, Kia has replaced the 1.8-liter four with a new 2.0, mated to either a six-speed manual or a new six-speed automatic transmission. There are new driver assistance systems as well, and the Korean automaker has added a new mid-level S trim in between the base LX and top EX models, with a sport-tuned suspension, 16-inch alloys, LED daytime running lights, a rear spoiler, and chrome exhaust tip. The revised Forte sedan will be the first new model produced at Kia's new plat in Monterey, Mexico. Pricing will be announced closer to launch in the next couple of months, as will a revised two-door Forte Koup, but Kia has also announced a revised Forte5 for 2017. The hatchback features similar cosmetic updates to the sedan. The 2.0-liter four carries over unchanged, as does the punchier 1.6-liter turbo, which can now be had with a new seven-speed DCT. That engine comes in the sporty SX model, which serves as the top of the three-trim line. Scope out the full details in the pair of press releases below. 2017 Forte overview - Compact Sedan Receives Updated Design, New Powertrain and Advanced Tech, Including Android Auto and Apple Car PlayTM - 2017 Forte adds 2.0-liter engine, plus updated six-speed automatic transmission - Advanced driver assistance features including Autonomous Emergency Braking, Rear Cross Traffic Alert, Front Collision Warning, and Dynamic Bending Lights3 are newly available - Sporty S trim pumps up Forte's sport factor with exclusive interior and features Irvine, Calif., Jan. 11, 2015 – The Motor City today got an up close look at the refreshed 2017 Forte when Kia Motors America pulled the silk off the updated compact sedan at the North American International Auto Show in Detroit.

2021 Kia Seltos prices possibly leaked

An anonymous tipster sent Motor1 a list of MSRPs for all six trims of the 2021 Kia Seltos. We can't know if the prices are all correct, but Motor1 seems to have solid underground connections into Kia's back rooms lately, and if nothing else, the numbers give us a reference for when official pricing drops. When the Seltos debuted at last year's L.A. Auto Show, the carmaker said the all-wheel drive variant of the base-model LX and the front-wheel drive version of the S will both start under $22,000. Based on the anonymous figures, a $10 bill makes Kia an honest source, both trims starting at $21,990 before destination. The reported $1,120 fee for handling takes the sum to $23,110, and puts the Seltos $2,000 under the similarly sized but more powerful Sportage. Claimed pricing for the entire lineup after destination runs: LX AWD $23,110 S FWD $23,110 S AWD $24,610 EX AWD $26,410 S 1.6L Turbo $26,610 SX 1.6L Turbo $29,010 At the time of writing, Kia has the Seltos on its U.S. website, but the information isn't all laid out yet. The starting MSRP is listed as $21,990 at the top of the page, but near the bottom of the page, the SX Turbo is listed for that price, which can't be correct. The relevant links all lead to broken pages. The base LX packs the base 2.0-liter with 146 horsepower and 132 pound-feet of torque running power through a CVT, yet clearly isn't a stripper model; it adds adaptive cruise control, Apple CarPlay and Android Auto, and 17-inch wheels to its all-wheel drive system. The S forgoes the all-wheel system to plump up on options. Installing AWD to the entry-level motor requires an additional $1,500. The upgraded 1.6-liter with 175 hp and 195 lb-ft shifts through a seven-speed dual-clutch gearbox and only comes in AWD, and it takes the surcharge to $3,500. As Motor1 also notes, the Seltos LX AWD and S FWD are more expensive than FWD and AWD versions of the Hyundai Venue and Kona, Nissan Kicks, Ford EcoSport, Mazda CX-3, and Toyota C-HR. When it comes to practical concerns like fuel economy, though, the Seltos fares well. Looking at front-drive competitors, only the much more expensive Subaru Crosstrek Hybrid and the smaller, cheaper Nissan Kicks and Hyundai Venue top the Kia, and the Buick Encore ties it. With all-wheel drive, the Seltos is also competitive. The non-hybrid Subaru Crosstrek's 30 mpg combined beats the Seltos by just one, and the more expensive Honda HR-V is tied with the Kia.