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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

2021 Kia Rio spied with heavy camo, wearing a mid-cycle refresh

The 2020 Kia Rio received an updated engine and transmission for the new year, but it looks like there’s much more on the way for KiaÂ’s subcompact in the near future. We got the all-new Rio in the 2018 model year, but this heavily covered prototype is suggesting significant design changes are on the way. The new design will complement the updated 1.6-liter four-cylinder and CVT (replacing the six-speed auto) the Rio got this year — fuel economy jumps from 32 mpg combined to 36 mpg combined in both the sedan and hatchback as a result of the switch. The 2020 Hyundai Accent received the same changes. One of our spy shooters managed to catch a hatchback driving around. Unlike many mid-cycle refresh camo getups, this one is more than just a thin layer of swirly stickers. Instead, we get the full-on cladding and tenting job. From what we can see of the headlights, they already look like a different design. Squared-off LED DRLs are hiding in there, and the element visible beside the LED is shaped differently than the current headlight unit. The fog light visible below the headlight looks to be in the same spot as before, but itÂ’s impossible to tell the design of the surrounding area. With the amount of camouflage seen here, itÂ’s possible that we see an entirely different front fascia design, and the same goes for around back. Similar to crossovers and SUVs trying to hide their roof and hatch shapes, this one has a big tent over the rear window. We find it highly unlikely that Kia decides to change sheetmetal with this kind of an update, but an entirely new look from the bumper, taillights and garnishing seems possible. The Rio, despite being a solid car in many ways, is a bit boring to look at. Its taillights are barely visible through the black netting, but they look similar to the current carÂ’s lights from what little we can see of them. Most of the car is covered up — even the doors have camouflage on them, though we donÂ’t expect the doors to be going through any revolutionary changes at this point in the carÂ’s life cycle. We dig the wheels on this tester, and the Rio hatchbackÂ’s shape is an appealing one. Sportier styling could help it a bit on the dealer lot, but with the new Soul already out and the Seltos hot on its heels, the Rio is facing a lot of pressure from other Kias. We hope the little subcompact doesnÂ’t go away as other tiny cars have, as our last stint in the driverÂ’s seat was surprisingly charming for such a cheap car.

Kia blind spot monitoring and crash avoidance wins 2020 Autoblog Technology of the Year Award

The Autoblog 2020 Technology of the Year winner is Kia’s blind spot system. We judged the combination of blind spot monitoring and active blind spot crash avoidance on the 2020 Kia Telluride as the best in the industry. The Kia blind spot system won with 204 points, beating the Mercedes E-Active Body Control (189), Subaru DriverFocus (182) and Ram Multifunction Tailgate (139). AutoblogÂ’s editorial staff extensively tested the technologies last fall in Michigan. Three main questions were asked, and editors assigned point values out of 10 based on how well these technologies answered them. The questions were: What is its purpose? Does it work? Does it advance the industry? KiaÂ’s system starts with a traditional blind spot warning light in the side mirror. When equipped with the available head-up display, thereÂ’s a second warning light beamed onto the windshield in your line of sight adjacent to other information. This lets you know if thereÂ’s a car in your blind spot without even turning around to look. It isnÂ’t a feature exclusive to the Telluride (Mazda does something similar), but Kia takes it a step further. The next level of warning is slightly more intense. If you activate the turn signal while the car senses something is in your blind spot, the steering wheel begins to gently vibrate. ItÂ’s not a violent or distracting buzz, but itÂ’s enough to grab your attention. A warning chime is also activated at this time. 2020 Tech of the Year Winner.00_12_25_10.Still030 View 24 Photos The cherry on top is something Kia calls the “Blind Spot View Monitor.” It uses a system of cameras to display a live camera feed of either the left or right blind spot in the central digital portion of the gauge cluster when the turn signal is activated. Hyundai uses a similar system in the Palisade and new Sonata. The monitor in the cluster allows you to see your blind spot from the ground up in the gauge cluster without having to turn your head. The view is dependent upon road conditions, but itÂ’s a nicely integrated blind spot camera feed – the resolution is solid, and itÂ’s still useful to a degree at night. We find KiaÂ’s implementation to be superior to HyundaiÂ’s, where the camera feed takes over the digital speedometer or tachometer when you flip on the turn signal. Kia sets the camera feed in the center screen where the trip computer normally displays.