2013 Kia Optima Lx on 2040-cars

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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

South Korea firms up fuel economy regs following Hyundai/Kia debacle

According to a report from Reuters, South Korea's government has drafted strict new rules for automakers to follow when calculating fuel economy. The legislation comes after a major snafu by Hyundai and Kia that resulted in the automakers lowering the estimated fuel mileage of many popular models - some by several miles per gallon, including the Soul subcompact above - and compensating owners in the US and Canada for the reduction.
The new fuel economy rules were announced by the Ministry of Trade, Industry and Energy in South Korea and will see average mileage ratings drop by roughly three to five percent, according to the report. In addition, manufacturers found guilty of overstating mileage figures will be liable for fines of up to $900,000.
These sweeping new regulations will go into effect in the second half of 2013 and, while they won't have any effect on EPA estimates for Hyundai and Kia vehicles in the United States, they are expected to result in new ratings for the two automakers in their home market of South Korea, where they enjoy a whopping 70-percent market share.

2018 Kia Stinger GT Long-term Update | Addictive power, less addictive response, fuel economy

One of the big draws of our long-term 2018 Kia Stinger GT is its twin-turbo 3.3-liter V6. With 365 horsepower and 375 pound-feet of torque hooked up to a rear-drive-based drivetrain (rear-drive is standard), it's an exciting proposition. In real life it lives up to the promise with only a few minor caveats. First the good stuff: This engine is a real ripper. It feels much, much stronger than the numbers purport. Shove the throttle down and the Kia shoves you back and doesn't let up. Your only reprieve is at redline when it shifts, then the process starts again. This sensation is accessible anywhere in the rev band, too, a benefit of peak torque arriving at just 1,300 rpm. It's an exciting and addictive feeling, and it matches the Stinger's fierce appearance. From the driver's seat, it sounds good but not great. It produces a smooth, deep growl, but it's flat. Other V6s have more of a gargle, or a howl or a shriek that provides personality. The Stinger's V6 sounds generic in contrast. Bystanders won't even get a generic growl, though, as the car is as quiet as a Camry from the outside. On the plus side, keeping the Stinger GT quiet does help it stay peaceful on commutes and road trips, but some kind of electronically adjustable exhaust would really liven up the Stinger GT's soundtrack without sacrificing refinement. In addition to some better pipes, the Stinger GT could use better throttle response. We've become accustomed to wickedly responsive turbo cars nowadays, so it's a little surprising to hop in the Stinger GT and feel a moment's pause before the revs rise and the boost hits. The slow response works the opposite way, too, with acceleration continuing for a moment after releasing the gas pedal. Sport mode helps alleviate the lag, but it never disappears entirely. Still, you can adjust to accommodate the sluggish throttle response, but the Stinger would be an altogether more confidence-inspiring car without it. Finally, when it comes to fuel economy, the Stinger GT meets expectations. The EPA rates it for 17 mpg in the city, 25 on the highway and 20 in combined driving, and almost every entry in our fuel log fits that range. There were a couple refuels that revealed numbers as low as 15 mpg, though our Green Editor John Snyder managed to break 29 mpg on a trip.