2013 Kia Optima Lx on 2040-cars

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2020 Kia Soul EV First Drive Review | EZ to like

SEOUL, South Korea – The 2020 Kia Soul is the third iteration of the boxy little crossover and the second generation of the battery-powered variant, the Soul EV. While the 2020 Soul overall is mildly upgraded compared to the outgoing model, the Soul EV makes a major leap where it counts: with a new powertrain that more than doubles the stated range to an impressive 243 miles. The new 2020 Kia Soul EV scraps the previous 30-kWh battery for a new, more energy-dense 64-kWh unit, shared with the Hyundai Kona Electric. The battery pack feeds a motor that now makes 201 horsepower – also shared with the Kona Electric, and producing the same horsepower figure as the Soul Turbo. It spins out 291 pound-feet of torque, which is immediately available underfoot. That's enough to chirp the front tires, and it instantly squirts the Soul ahead in the urban cut-and-thrust. It's also plenty powerful enough for high-energy merging onto the freeway. Kia estimates a 0-to-60-mph time of 7.2 seconds. The battery is replenished via standard Combined Charging System (CCS) DC fast charging capability, with the port now behind a flap in the front grille insert. The CCS can handle up to a 100-volt feed at a public charger – should you find one, it can top up the battery (from 20 to 80 percent) in as little as 42 minutes. With a more common 240-volt source, a depleted battery can be replenished in five to six hours – rather than 63 (!) plugging into a standard 120-volt outlet. Owners definitely will want to install a charger at home, and Kia has partnered with Amazon to sell three Kia-recommended 240-volt chargers: A 40-amp Bosch from $764, a 40-amp JuiceBox from $549, and a 32-amp ChargePoint at $699, although others brands and models can be used. Buyers in northern climes will want to check out the Cold Weather Package, which supplements the standard heated seats with a heated steering wheel, upgrades the climate control to a more efficient heat pump, and also adds the capability to heat the battery (when the car is plugged in) for better range in cold conditions. How energetically the car responds to a prod of the accelerator depends on which of the four drive modes you're in: Sport, Normal, Eco, or Eco+. Sport unsurprisingly was our favorite in a half-day drive in and around Seoul. Some drivers might find it too snappy, and of course it also drains electrons the fastest. In Normal mode the car is still spry, while in Eco and Eco+ one really needs to leg the go-pedal.

Kia Futuron autonomous, electric concept has scales and UFO design

Although the Kia Futuron Concept is styled and literally named to suggest a prospective automobile, it checks all the market trend boxes of right now. It's styled like a crossover coupe. It has all-wheel drive. It's electric. And it is said to have Level 4 autonomy. Oh yes, and it lights up, too.  Unveiled at the 2019 China International Import Expo (CIIE), the Futuron's name is technically two words put together, according to Kia: future and on. "On" is apparently meant to hint at "switched on," as in an electrical switch. Or just consider it Megatron's cousin. The Futuron is about 191 inches long, 61 inches tall, and has a 118-inch wheelbase. For reference, a Kia Stinger is 190 inches long, 55 inches tall, and has a wheelbase of 114.4 inches. Kia says it used a 360-degree design that is inspired by UFOs and flying saucers. A central eye-drawing crease starts at the new interpretation of the "Tiger Nose," disappears in the front wheel arches, and picks up again at the door, where it continues along the body and circles around the rear. The glass canopy roof is diamond-shaped and offers a unique airy design that extends beyond the dashboard. Kia says it wants its future designs to be "confident, sporty and modern, yet also elegant."  One of the key features of the Futuron is the evolutionary "Tiger Face." The headlights and front fascia of the car blend together, thanks to "Star Cloud" lighting. Kia says it pulls from the nebulae in space to create the geometric Matrix lighting. It also uses a "Dragon Skin" surface that mimics scaled armor on mythic Chinese dragons. A kinetic surface allows the car's scales to open and close to reveal daytime running lights or headlights, depending on the time of day. Hypothetically, the Futuron is powered by four in-wheel electric motors, which are fed by a battery beneath the floor of the cabin. Four motors means electric all-wheel drive, which will deliver "lightning-fast responses to driver inputs." Furthermore, sensors, radar, lidar, and cameras make the Futuron capable of Level 4 autonomous driving, which allows the driver to be completely free of road attention or guidance, for the most part. The steering wheel even retracts. Inside, the autonomous capabilities allow for a more flexible design. The Futuron has seats that can be switched between driving or zero-gravity reclining.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.