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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

2018 Kia Rio Quick Spin Review | A grown-up subcompact for grown-ups

The 2018 Kia Rio is doing itself few favors, if any, with its name. Maybe it's the nameplate's terrible early generations or that it sounds a bit like a tropical disease you picked up from a mosquito in Ecuador. In any event, saying "I own a Kia Rio" just seems like something you'd say under your breath and preferably not at all. Which is a damn dirty shame, because the Rio is in fact a terrific little car that anyone should be quite proud to own. There is a grown-up vibe to it that greatly outpaces whatever expectations you might have for a sub-compact car. It is handsome, well-equipped, seemingly well-made, and most surprisingly, extremely competent to drive. Let's start with the exterior styling. Although at first glance it seems a tad conservative for the segment, and perhaps not as expressive as its predecessor, it's handsome and well-proportioned. It is indeed more grown-up in appearance, especially in our test car's Urban Grey paint. It may not be flashy, but it also looks like a real car that just happens to be small, and I think you'd be much happier picking up a date in the Rio than in a Honda Fit or Ford Fiesta. That notion carries over to the interior, which itself is an impressive upgrade over what was already one of the nicest cabins in the segment. Now, not every Rio gets the benefits of our test car's Red Accent package (although it's only a $130 option and includes leather upholstery), but it's nevertheless a visually appealing place to spend time. There's an attractive minimalism to the design (note the cool HVAC controls) and a definite European vibe that, again, looks grown-up. Materials quality is good for the segment, though the test car's leather seats and steering felt a cut above the rest. Then there's the touchscreen that sprouts up from the dash like just about everything these days. Included on the EX trim level, it's 7 inches, easy to see and reach, and comes with Apple CarPlay, Android Auto and satellite radio. Down below, there's a handy shelf for your plugged-in smartphone above another bin for whatever else. In terms of space, the six-way manually adjustable seats provided just enough room for this 6-foot-3 editor's legs, which is far from a sure thing among subcompact cars. I'm one unhappy guy after about 10 minutes in a Honda Fit. Sure, putting the front seat all the way back pretty much cancels out back seat room, but this is a subcompact car, what are you expecting?

Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.