2013 Kia Optima Lx on 2040-cars

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Hyundai plans to catch up with other automakers, offer EVs

YONGIN, South Korea (Reuters) - South Korea's Hyundai Motor Co is developing its first dedicated architecture for electric vehicles, seeking to catch up with the likes of Tesla in the growing segment with multiple, long-range models. While the platform will not be completed soon, Hyundai Motor and affiliate Kia plan to roll out small electric sport utility vehicles (SUVs) based on an existing underpinning next year, said Lee Ki-sang, who leads Hyundai-Kia's green cars operations. Hyundai will launch an electric SUV, followed by a sibling model by Kia Motors next year, Lee said, citing strong demand for SUVs. The subcompact or compact models would have a range of more than 300 km (186 miles) per charge, and would be "more competitive" than rival offerings, Lee said. And Hyundai said in a statement on Thursday that it plans to launch a new luxury electric vehicle under its Genesis marque in 2021, after introducing a plug-in hybrid version of an unidentified Genesis model in 2019. The separate platform represents a major push into the battery electric-car segment for a firm which has long trumpeted rival fuel-cell vehicles, reflecting strong investor pressure to compete more vigorously in a market that has been stimulated by U.S.-based Tesla's longer-range models. And tough fuel-economy and emissions regulations in the United States, Europe and China are compelling automakers to push fuel-efficient cars even though low oil prices have undercut demand. Hyundai's electric-car platform would allow the automaker to install a battery pack in vehicle floors to accommodate more battery capacity and maximize cabin space, Lee said. "The electric-vehicle platform will require high up-front investments, but we are doing this to prepare for the future," he said at Hyundai-Kia's green car research center in the city of Yongin, outside Seoul. He did not reveal the cost. Lee, a senior vice-president at Hyundai Motor, was speaking during an interview on the eve of an auto show that kicked off in Seoul on Thursday. Analysts said Hyundai had no choice but to build separate electric-vehicle platforms to be relevant in the segment. "The separate platform may incur losses initially, but Hyundai will be left behind the market if they don't offer long-distance models, like 300 km, 500 km and 600 km," said Ko Tae-bong, an analyst at Hi Investment & Securities.

2021 Kia K5 fuel economy tops out at 32 mpg combined

In May, the EPA's FuelEconomy.Gov site listed three sets of initial fuel economy figures for the 2021 Kia K5, a move that helped confirm the end of the Optima name. The EPA has fiddled with the data set since then — the site doesn't list an all-wheel drive K5 anymore, for instance — but Kia has done us the favor of providing complete mpg numbers for every K5 trim except the flagship GT. The entry-level K5 LX with front-wheel drive gets 29 miles per gallon in the city, 38 on the highway, and 32 combined. This lines up with a model on the EPA site that's listed with stop/start on the 1.6-liter turbocharged four-cylinder. Most notably, the K5 LX sips a lot less fuel than the entry-level 2020 Kia Optima LX. The Optima LX houses a 2.4-liter four-cylinder with 185 horsepower and 178 pound-feet of torque — five horses up but 12 lb-ft down on the K5 — and gets 24 city, 32 highway, 27 combined. And the K5 only costs $100 more than the Optima. Among the competitive set, the in-house rival Hyundai Sonata in entry-level SE trim gives up one mile per gallon in the city to the LX, otherwise the two are equal. The Sonata SE, though, gets motivated by a 2.5-liter four-cylinder with 191 hp and 181 lb-ft. The Sonata SEL Plus with the same 1.6-liter as the Kia but costing $4,000 more returns 27 city, 36 highway, 31 combined. Outside the fold, the Toyota Camry ultimately evens out the fuel economy score in delivering 28 mpg city, 39 highway, 32 combined. The Honda Accord edges all comers with 30 mpg city, 38 mpg highway, and 33 combined thanks to its continuously variable transmission; the other three shift through eight-speed automatics. The front-wheel drive K5 LXS, EX, and GT-Line all return 27 mpg city, 37 mpg highway, and 31 mpg combined. The figures match a K5 model on the EPA site that omits the stop/start system on the 1.6-liter, but we can't see where Kia has mentioned a stop/start system in its K5 release materials. About 100 pounds difference in curb weight covers all four trims that we have info on so far. This would appear to indicate the lack of the fuel-saving tech on the three trims causing slightly lower fuel economy as opposed to extra luxuries weighing matters down. Only two trims for now come with the option of all-wheel drive, the LXS and GT-Line. When the K5 GT arrives, it will only come with all-wheel drive. Check the box to send power to all the wheels, and both variants deliver 26 mpg city, 34 mpg highway, 29 mpg combined.

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.