Auto blog

Kia is bringing a fullsize SUV concept to Detroit

Hey, remember the Borrego? Kia took a stab at the fullsize SUV market in 2009 with a body-on-frame SUV, and after only one year of production, the Borrego was discontinued. Bummer. But Kia's apparently interested in rejoining the fullsize SUV segment, and will show the big concept you see here at the Detroit Auto Show next week. That's really all we know right now. Kia only offers a super short statement (that you can read below) confirming its SUV concept was designed in California and features "an abundance of advanced technology," including "state-of-the-art health-and-wellness technology" – whatever that means. It's simply meant to "[suggest] styling of a possible future premium large SUV in the brand's lineup." From this one image, the most noticeable design elements are a rear end that looks surprisingly similar to the Volvo XC90 in profile, and front and rear door handles that flank the B pillar, sort of like a minivan. Should this SUV come to production, we doubt it'll use body-on-frame architecture, since Kia doesn't have anything like that in its current portfolio. Maybe it'll ride on a version of the rear-wheel-drive platform that underpins the fullsize K900 sedan (or the upcoming Genesis G90). At this point, your guess is as good as ours. We'll know more next week. Detroit Concept Teaser #1 Kia Motors America will reveal a new concept car January 11 at the 2016 North American International Auto Show. Conceived at the automaker's California design studio, the concept offers an abundance of advanced technology – including state-of-the-art health-and-wellness technology – and takes Kia's design language in a bold new direction, suggesting styling of a possible future premium large SUV in the brand's lineup.

2021 Kia Sorento officially revealed with crisp new duds

Following an unofficial reveal in spy shots, the 2021 Kia Sorento crossover has just been shown officially by the automaker. The company released images of its chiseled exterior and rugged but upscale interior. On the outside, the Sorento picks up many of the cues established by the upcoming Optima/K5, including the broad and angular grille. The front and rear fascias have loads of creases and geometric openings, while the rest of the body is a bit more subtle. The profile is less upright than that of the Telluride, but the chrome window trim has a little dorsal fin on the lower section like the bigger crossover, as well as some of Kia's overseas wagons. The overall profile looks like the Sorento will still have room for an optional third row of seats like the current one. These official photos give us our best look yet at the Sorento's interior. It builds on the low and wide dashboard design of the Telluride, but gives a more aggressive, angled look, particularly with the center stack and climate controls. The stack and vents look as though they were folded forward, which angles the controls up and out toward the occupants. The vents are shaped like trapezoids, and the door handles have a beveled square design. You can also make out a diamond grid pattern in the aluminum-look trim on the dashboard, along with accent lights in the doors that mirror them. The Sorento is available with a 10.25-inch infotainment display and a 12.3-inch instrument screen. There are still a number of details left to learn about the Sorento, such as its powertrain, features and pricing. We should get more of that when it makes its official debut at the Geneva Motor Show on March 3. The current Sorento is available with either a four-cylinder or V6 engine, and front- or all-wheel drive. The options for drive wheels will likely continue, though it's unclear what engine options will be available, since it's possible a V6, like the Telluride's 3.8-liter, could be used, or perhaps a turbocharged four-cylinder from the Optima/K5 and Sonata.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.