2013 Kia Optima Ex on 2040-cars

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Tesla exec calls rival EVs 'little more than appliances'

Tesla's Vice President of Business Development Diarmuid O'Connell called the company's competition "little more than appliances" at the Center for Automotive Research's Management Briefing Seminars in Traverse City, MI yesterday. "In essence, [mainstream automakers] delivered little more than appliances," O' Connell said. "Now, appliances are useful. But they tend to be white. They tend to be unemotional." According to Automotive News, O'Connell's main critique is that vehicles like the Nissan Leaf and BMW i3 don't deliver enough performance or range to draw the attention of consumers outside of a small group. The solution, in O'Connell's mind, is more power, more range, more excitement and a lower price – that last point is particularly rich coming from an automaker whose cheapest current offering, the Model S 60, costs $66,000 – although the cheaper Model 3 is on the horizon, way out there, somewhere. But some EVs are better than none, O'Connell added. "On balance, I'm happier that [traditional automakers are] doing these cars than not," O'Connell said. "I just wish they would do them better and faster." O'Connell also used his appearance at the Management Briefing Seminars to launch a volley at the Michigan legislature, blaming its opposition to Tesla's direct-sales model for the lack of available EVs in the Wolverine State. "I think if the Michigan Legislature would allow Tesla to sell cars in Michigan, we could probably address [the lack of available electric cars]," O'Connell said. Related Video:

2018 Kia Stinger GT Long-Term Update | Shake, rattle and roll

I look forward to the Detroit Auto Show almost every year. I moved out west, so traveling back for the show offers me a chance to visit the place I grew up, to see what some automakers are bringing to the roads in the upcoming year and to drive some of the long-termers that call our Birmingham office home. This year, that meant our sporty fastback, the Kia Stinger GT. As a senior video producer, I don't pack lightly. There's tons of photo and video equipment to haul around in addition to my luggage. Although the Stinger's hatchback cargo area has plenty of space, I still needed the back seat, which isn't as spacious as I expected for such a large car. Confirming that, when I offered to drive my family around, they took one look at the back seat and instead chose to sit in the third row of their Buick. Our Stinger is also shockingly red. The exterior is a gorgeous shade named HiChroma Red, but the interior's Nappa leather is red, too. This is a bit much for me and apparently I'm not alone since this combo is no longer available for 2019. After getting over the color, though, I found the interior to be quite comfortable. Both the front seats and steering wheel are heated, which is a blessing in frigid January Michigan weather. My only gripe is that, even on freshly paved Michigan roads, the rear window tends to rattle. Speaking of unwanted noises, after only 10,000 miles, the Stinger has a creak in the front passenger side door that can only be described as painful. I had been warned ahead of time by Associate Editor Reese Counts, but I was still taken aback by how bad it is. Expect an update on a potential remedy to that soon. The roads in western Michigan look nothing like those on the state's east side, with twisty, modestly hilly roads in favor of the flat, grid-like structures typical of Metro Detroit and other eastern cities. This made driving the Stinger a real treat. Its 365 horsepower and 376 pound-feet of torque is refreshing, and the eight-speed automatic disappears into the background, almost unnoticeable, which is the way I prefer automatic transmissions to perform. The Stinger's 3.3-liter twin-turbo V6 sounds quite good, too. Starting it up every morning put a smile on my face. A price of $46,620 may seem like a lot to pay for a Kia, but the Stinger feels worth it. That said, the MSRP isn't the only high cost associated with this car.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.