2011 Optima Lx 4dr Sedan on 2040-cars

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2014 Kia Soul SUV Styling Pack adds some aggression

Last month, Kia released a few photos of the European-market 2014 Soul ahead of its Frankfurt Motor Show reveal, and we happened to notice that the hamster box looked a bit different - a bit tougher. That's because Kia is adding an SUV Styling Pack to the car's options list, which includes the blacked-out lower fascias, wheel arches, side skirts and painted roof seen here.
At the time, we polled Autoblog readers if they thought bringing the optional visuals to SUV-happy North America was a good idea, and the voting split 70.3 percent in favor, 21.4 percent against, and 8.3 percent undecided.
At the present time, Kia representatives tell us that it has no plans to offer the SUV Styling Pack in our market, so you'll have to take a better look at it with our new gallery to decide whether its absence from North American order sheets is a tragedy or not.

Kia considering tiny EV to give commuters an alternative to taking the bus

One of the more unexpected side effects of the coronavirus pandemic that's wreaking havoc on society is that public transportation is no longer being stubbornly celebrated as the solve-all alternative to driving. Commuters are afraid of catching the virus in a bus, and this trend is encouraging automakers to consider adding small, urban-friendly electric cars to their portfolio. Kia could jump into this segment to rival Citroen's $22-a-month Ami. "People want to feel safe today. We saw that clearly from a survey that was done after coronavirus in China, which showed people had moved from public transportation to private transportation," explained Emilio Herrera, the chief operating officer of Kia's European division, in an interview with British magazine Auto Express. He added 34% of respondents used private transportation before the virus began to spread; that number went up to 65% once the lockdowns and stay-at-home orders began to ease. Kia expects to see a similar shift in Europe and in North America, and Herrera said his team is "studying a proposal on having very small micro vehicles for urban use." He sees a real potential in this segment, and he has already looked at the aforementioned Ami. Electrification is key in this corner of the industry. First, it's difficult to develop a car the size of a golf cart if you need to package it around a 4.0-liter straight-six. Second, these vehicles are aimed specifically at urban users, and big cities in Europe and in Asia are increasingly kicking out non-electrified vehicles. Kia's pocket-sized car would be primarily used for short trips, and it would never venture farther than a few hundred yards away from a charging station, so it doesn't need a headline-grabbing driving range to be practical and usable. The 1,070-pound Ami is fitted with a 5.5-kilowatt-hour lithium-ion battery pack that delivers up to 43 miles of range. Rivaling public transportation is easy when it comes to comfort and convenience, but it's far more difficult when cost enters the equation. Taking the bus is cheap, so Kia's electric car needs to be almost as inexpensive. Citroen cracked the code: in France, the Ami costs about $6,600 to buy, $22 a month to lease, or 30 cents a minute via an app-based car-sharing program. Kia envisions users will be able to rent its competitor for a week or for a month via a subscription service "at very low monthly prices," though it stopped short of providing a dollar figure.

Kia will launch a fully autonomous car by 2030

Kia promises to have a fully autonomous vehicle on sale by 2030, and the South Korean automaker will provide an early preview at that next-gen tech by launching the Drive Wise sub-brand at the Consumer Electronics Show. The new branding will encompass all of the company's advanced driver assistance systems and innovations in the human-machine interface over the next 15 years. Before Kia's fully driverless vehicle hits the street, the company thinks that partially autonomous Drive Wise technology could be ready by 2020. These early steps are largely what the company has on display at CES. Tech like Highway Autonomous Driving and Urban Autonomous Driving use sensors and GPS to allow a model to control itself. An Emergency Stop System can automatically get the car off the road if there's a problem, and an electronic valet would even allow a vehicle to park without a driver inside. Kia took a major step toward its autonomous future in December 2015 when it received permission from Nevada to test driverless tech on public roads there with a Soul EV (pictured above). The company and Hyundai have also pledged $2 billion in research through 2018 to help bring these advanced systems into production. Kia also folds future in-vehicle tech under the Drive Wise branding, and its I-Cockpit concept shows some of these solutions off at CES. This demonstrator of a next-gen vehicle cabin supports gesture controls and can detect an owner's fingerprint to adapt the interior to the person's preferred music and climate settings. Autonomous tech is one of the hottest parts of the auto industry right now, and a host of companies are ready to challenge Kia's coming innovations. For example, General Motors plans to test a network of driverless vehicles with ridesharing service Lyft, and Ford and Google might form a similar partnership. BMW also could show of a concept with a nearly production-ready solution early in 2016. Kia Motors introduces new 'DRIVE WISE' sub-brand for autonomous driving technologies - Kia 'DRIVE WISE' encompasses future Advanced Driver Assistance Systems - DRIVE WISE intelligent safety technologies exhibited at 2016 Consumer Electronics Show in Las Vegas - U.S.