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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Kia Soul EV starts production next month amidst modest sales projections

The hamsters in those Kia Soul commercials? Looks like they'll be riding real quiet and quite clean a little sooner than we thought. Kia is now saying it will start production of the 2015 Soul EV next month, and sales will start later this year in the company's home country of South Korea. Additionally, according to Reuters, Kia is keeping sales expectations low, suggesting it should sell about 5,000 Soul EVs a year at a price of around $39,000, though the out-of-pocket costs should be cut in half because of South Korean government subsidies. Kia's taking a somewhat conservative approach to its early sales target as it focuses largely on the US and Europe during its first phase, said Kia spokesman Michael Choo. "We are currently conducting launch feasibility studies for the secondary phase of Soul EV introduction and plan to expand sales to other countries at a later stage," he said. "Hence, we believe the sales volume of the Soul EV will steadily grow following our initial full year of sales." As for the US, Kia spokesman James Hope tells AutoblogGreen that while the company hasn't set a definitive debut date, "we are targeting Q3 of this year." Hope says Kia isn't providing Soul EV sales guidance for the US, so we'll just have to see where the EV chips fall come September or so. Reuters also notes that sister company Hyundai will start selling its own battery-electric vehicle in 2016, a timetable confirmed by Hyundai Senior Vice President Lee Ki-sang. Both Kia and Hyundai are shooting for a South Korean electric-vehicle market that they hope will expand exponentially from a total of just 713 sales last year. The front-wheel-drive Soul EV will have a 81-kilowatt electric motor, and its single-charge range will be about 120 miles. The model was first shown off at the Chicago Auto Show last month, but Autoblog scored an early prototype test drive ahead of the reveal – check out our feature drive report here. Kia Motors shows Soul EV and next-generation hybrid powertrain at Geneva Show (SEOUL) March 4, 2014 -- The new Kia Soul EV made its European debut at the 84th Salon International de l'Automobile in Geneva, Switzerland, today alongside a special technology exhibit of the brand's next-generation hybrid powertrain.

Kia reportedly plans to increase production of Telluride SUV

A new report from overseas says that Kia will increase production of the new Telluride SUV to 100,000 units due to strong demand for the three-row hauler in the U.S. Korean news site Motor Graph reports the decision was announced on a conference call at Kia’s headquarters in Seoul; Autoblog has sought confirmation from a Kia spokesman. The news comes on the heels of word that the Telluride, along with its corporate sibling the Hyundai Palisade, were getting some minor price increases, the second for both, with the Telluride starting at $33,060, including destination, after launching at $32,735. ItÂ’s also the latest sign of the popularity and positive reviews of the Telluride, which went on sale in March of last year. The Telluride just won the title of 2020 North American Utility of the Year, vanquishing the Palisade and the Lincoln Aviator, and itÂ’s earned a slew of other honors from automotive publications and organizations. Kia builds the Telluride at its plant in West Point, Georgia and sold 58,604 models in the less than eight months it was on sale in 2019, with an established clip north of 6,000 per month by yearÂ’s end. Recent rumors have suggested Kia could be planning a range-topping trim level, complete with fancy new interior colors and an off-road package that could push the Telluride toward the $50,000 mark. Kia also plans to launch the compact Seltos crossover during the first quarter of this year. Meanwhile, corporate sibling Hyundai also launched the Palisade three-row ‘ute in 2019, one of two new Hyundai nameplates last year along with the compact Venue crossover, which launched in November. From its launch in June through December, the Palisade posted sales of 28,736, with steady month-over-month increases. A Hyundai spokesman said he had no information to share about production plans but said the Palisade was seeing good demand from car buyers. The Palisade is built in Ulsan, South Korea for the U.S. market. Related Video: