2011 Kia Optima on 2040-cars

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Kia Niro crossover is the company's first dedicated hybrid

Kia arrives in Chicago this week with the Niro, an all-new hybrid crossover joining the company's growing electrified lineup. It's not Kia's first hybrid, but it is the first dedicated hybrid, designed from the ground up with gasoline-electric power. Following the Niro concept from the 2013 Frankfurt Motor Show and the teaser images that followed, the production Niro joins the Soul EV and Optima Hybrid in the automaker's EcoDynamics line. Though full specifications and dimensions have yet to be revealed, the Niro rides on a 106-inch wheelbase to slot it size-wise in between the smaller Sportage and larger Sorento. The parallel hybrid powertrain mirrors that of the Ioniq – which is, in turn, parent company Hyundai's first dedicated hybrid and which we're not expecting to see in person until next month. The system pairs a 1.6-liter four with an electric motor, a lithium-ion battery, and a six-speed dual-clutch transmission. The sum total is 146 horsepower and 195 pound-feet of torque, and a projected fuel-consumption rating of 50 miles per gallon. View 18 Photos According to Kia's product guru Orth Hedrick, the company has tuned the Niro for "the best combination of outstanding mpg, an engaging driving experience, utility, and most importantly, a stunning design that doesn't shout 'hybrid'." Of course the taller, less streamlined form means it won't cut through the air like a more streamlined sedan or hatchback would, but it's still much slipperier than most crossovers: its drag coefficient of 0.29 comes a lot closer to the Ioniq's 0.24 than it does to the Soul EV's 0.35. We'll wait to see it in person before we decide how that streamlined crossover styling comes across. But for now you can scope out the full details released thus far in the press release below. ALL-NEW 2017 NIRO HYBRID UTILITY VEHICLE ARRIVES IN THE WINDY CITY FOR GLOBAL DEBUT AT CHICAGO AUTO SHOW Kia's Hybrid Utility Vehicle Boasts a Number of Firsts for the Brand, Including an All-New, Dedicated Eco-Car Platform and Unique Hybrid System • Niro is a no-compromise package, maintaining the style and appeal of a utility vehicle while offering outstanding fuel economy with a targeted 50 mpg combined • Niro challenges the hybrid-electric segment with an innovative hybrid system that directly contributes to a dynamic driving experience CHICAGO, Feb.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

A closer look at the Kia GT4 Stinger Concept

When we named the Kia GT4 Stinger Concept as our top debut at the 2014 Detroit Auto Show, our comments section had, let's call it, a tantrum. People were not pleased. Debuting alongside hugely significant production cars like the Chevrolet Corvette Z06, Ford Mustang, Ford F-150, Lexus RC F, BMW M3/M4 and Chrysler 200 (not to mention great concepts like the Toyota FT-1, Infiniti Q50 Eau Rouge and Volvo Concept XC Coupe), what business did a tiny, turbocharged, rear-drive Kia concept car have winning the prize as the best of Detroit?
Well, as it turns out, it has every right to be there. Our own Michael Harley sat down with the head of US design for Kia, Tom Kearn, to discuss the GT4 Stinger and find out just what the brand was thinking when it decided to create such an enthusiast-oriented concept. The interview gives a great insight into the car and its design, while Harley goes into some detail at the end of the video about why the GT4 was the Autoblog Editors' Choice of the 2014 Detroit Auto Show.
Scroll down to watch the full interview.