2010 Kia Optima Lx on 2040-cars

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Kia Optima could be renamed the K5 here in the U.S.

We recently showed you the Korean version of the 2021 Kia Optima, which is called the K5 there. And if a report is to be believed, the midsize sedan could carry that nameplate here, too, when it debuts. Korean Car Blog reported earlier today that Kia plans to replace the Optima name with K5 in its overseas markets, including the United States, saying it got confirmation from company officials in South Korea. Autoblog sought similar confirmation from Kia here in the U.S. but haven't heard back. Further, Motor1 reports that Kia was granted trademark protection in the U.S. for “K5” in 2012 and again this year. Reports have also swirled that the brand has applied for a trademark protection in Korea for a new logo that is similar to the stylized Kia badge shown on the “Imagine by Kia” electric sedan concept from Geneva in March. It appears Kia has submitted at least 50 trademark registrations since May with the Korea Intellectual Property Rights Information Service, with a modernized script in both red and black versions, both set against a white background, that look almost like “KN” with the N being backwards. It can be seen as an attempt to spiff up the existing no-frills logo of a brand that has made major strides in the quality and refinement of its vehicles. Many will note there's already an alternate Korean-market Kia logo that customers frequently apply to their cars here in the United States.  At any rate, the new Optima/K5 features aggressive, muscular new styling and a powertrain likely to mirror that of the new 2020 Hyundai Sonata, with a choice of either a 191-horsepower naturally aspirated 2.5-liter four-cylinder engine or a 1.6-liter turbo-four making 180 hp, both mated to an eight-speed automatic. Going on sale this month in Korea, the K5 grows nearly 2 inches longer to 193.1 inches, and an inch wider, to 73.2 inches. It also gets a longer wheelbase, and the height drops by nearly an eighth of an inch to 56.8 inches.  Despite the overall decline in sedan in the U.S., the Optima still sells respectively, with 89,482 sold through the first 11 months of the year, a drop of 5%.

2018 Kia Stinger GT Long-Term Review Introduction | A brand new day

Kia has come a long, long way since it entered the U.S. market back in the mid '90s. Initially, the Korean automaker was known for affordable economy cars with questionable reliability and a distinct lack of charisma. That's no longer the case. Kia turned its reputation around, building solid if slightly sedate cars and crossovers with handsome styling and one of the best warranties in the industry. Our new long-term 2018 Kia Stinger GT is the automaker's first real attempt to inject some life into the brand. The Stinger's development was helmed by some genuine all-stars. The design was led by Peter Schreyer — the man behind the original Audi TT — and Gregory Guillaume at Kia's European design studio. Engineering was handled by former BMW M Vice President of Engineering Albert Biermann. Biermann is now leading the way at Hyundai's N division. The end result is a front-engine, rear-drive sportback tasked with putting to rest Kia's budget-car image. The automaker has made no secret about targeting models like the Audi A7 and Porsche Panamera. What we got The Stinger comes in two flavors. The base model comes with a 2.0-liter twin-scroll turbo four-cylinder producing 255 horsepower and 260 pound feet of torque. We opted for the more powerful Stinger GT and its 3.3-liter twin-turbo V6. That engine — shared with models from Genesis — makes 365 horsepower and 376 pound-feet of torque. Both engines are mated to an eight-speed automatic. While rear-wheel drive is standard, we opted for all-wheel drive ($2,200) to better deal with Michigan winters. Our car comes in Hichroma Red with a red interior. Leather is standard on every Stinger model. A base GT starts at $39,250 and comes with LED lighting, 19-inch wheels with summer tires and Brembo brakes. Our GT1 package comes in at $46,350 and adds niceties like a sunroof, a Harman Kardon audio system and a heated steering wheel. Other features include dual-zone climate control and power-adjustable front seating. We added cargo mats and a cargo tray in the rear, bringing the total to $46,620. Why we got it Kia and Hyundai are working hard to move past their budget-car roots. In general, both companies are producing vehicles that no longer have to sell on value alone. For a while, Kia's lineup consisted mostly of vehicles that were closely related to a Hyundai counterpart, with sharper styling but few points of real differentiation.

Kia teases distinctive next K7, which previews the 2020 Cadenza

The Kia Cadenza has made a home in America for only three years, but it's already up for a serious transformation with its next facelift. Kia South Korea has begun teasing the future of the sedan called K7 in its home market, and the rather anonymous midsizer is ready to make an impact. The four sketches and short video reveal much sharper lines all over, as if the sedan has spent many nights watching YouTube makeup tutorials on how to contour. The concave grille remains, forming a hard vee instead of the angled "C" shape of the current car. Prominent edges on the lower bumper form larger, swept-back intakes, the openings connected by a full-width trim piece with unfurled origami wings at the edges. The headlights go narrow on the coming car, highlighting their jewelry and a new LED DRL pattern. In back, chrome accents are toned down, formerly soft forms adopt hard edges, while taillights with a "Z" pattern get connected by a row of red lights spanning the fascia. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. There's far more drama for the interior. The instrument panel's been reworked to look more plush and make room for a single central feature, the large infotainment screen. HVAC vents move below the screen, and sleek climate controls occupy a compact slot between the vent and a gloss black covered cubby. The shifter has been shrunk into the shape of large, cut gemstone, the entire center tunnel area adopting a luxury sheen. And we can't be certain, but it appears one of the images shows an all-digital dash cluster. Camouflaged Cadenza prototypes have been spotted roaming South Korea for the past seven months. A South Korean reveal is likely just around the corner, giving us a glimpse into what we'll see later this year.