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Kia chasing dinero using Robert De Niro to sell e-Niro

Robert De Niro is living the ideal blueprint for a respected veteran actor. At age 75, he's continuing to make films (Martin Scorsese and Joaquin Phoenix films nonetheless), he's set to be honored at the Marrakech Film Festival, and he's still getting those advertising checks. His newest source of cash flow is coming courtesy of Kia, with the announcement at the Paris Motor Show that De Niro will lead a new advertising campaign for the Niro crossover. The new campaign was introduced in tandem with the European debut of the all-electric version of the Kia Niro. Likewise, the De Niro campaign will strictly be used for the European market. It will include not only TV spots, but digital and print advertising, as well. In a culture that is so dependent on social media that is fueled by memes, the Niro connection seems like a no-brainer. "The communication plan for the e-Niro will be as special as the car itself," Vice President for Marketing and Product Planning at Kia Motors Europe Artur Martins said in a press release. "These advertisements will draw on Robert De Niro's unique ability to entertain, as he educates drivers about the e-Niro — a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have." The e-Niro, which claims a 301-mile range on a single electric charge by European measurements (280 miles in the U.S.), is part of a larger Niro family. In the U.S., Kia currently offers a hybrid variant, as well as a plug-in hybrid variant, and is expected to launch the all-electric version in the future. Related Video:

Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia Soul EV will start sales in five more states by June

The Kia Soul EV has proven itself to be enough of a hit that it will be headed to Texas and four other states by this summer. Yee-haw. The Soul EV, which started US sales in California late last year, will go on sale in the Lone Star State, as well as Georgia, Oregon, Washington and Hawaii by June. Kia says residents of those states have "expressed significant interest" in the Soul EV, and notes that those five states have more than 1,800 publicly available charging stations combined. Other states will get the Soul EV next year. The Soul EV just won the first-ever Canadian Green Car of the Year Award from journalists in the Great White North. The Soul EV, notably associated with those grooving hamsters in the TV ads, beat out the Honda Fit, Subaru Legacy and Toyota Camry Hybrid. The Soul EV starts at $33,700 and has a single-charge range of 93 miles and delivers 109 horsepower. We've got Kia's press release on the expanded sales areas below and our Quick Spin of the Kia Soul EV for you right here. Related Videos: KIA MOTORS AMERICA EXPANDS SOUL EV AVAILABILITY TO FIVE ADDITIONAL STATES Hot-Selling Soul Electric Vehicle Will be Available for Sale in Georgia in Q2; Oregon, Washington, Texas and Hawaii Anticipated in June Expansion into five new states underlines Kia's commitment to green mobility and its fun and funky alternative fuel vehicle Solid infrastructure and consumer demand propel Soul EV beyond California IRVINE, Calif., March 25, 2015– Following the successful launch of the Soul EV late last year in California, Kia Motors America (KMA) is proud to announce it is expanding availability of its fullycharged urban runabout into five new states: Georgia, Texas, Oregon, Washington and Hawaii. Electric vehicle demand has been growing in these states, and consumers there have expressed significant interest in Soul EV. And with more than 1,8001 charging stations combined, the robust EV infrastructure within these markets makes battery-powered travel convenient and an increasingly appealing choice for consumers. Within each state, select Kia retailers will be certified to sell and service the Soul EV, and customers will have access to charging stations installed at these facilities. The Soul EV-authorized Kia dealership locations will be announced closer to the Soul EV's on-sale date in the expansion states later this year. Additional markets are set to come online in 2016.