2022 Kia K5 Gt-line Sedan 4d on 2040-cars

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Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

2014 Cadenza is Kia's take on the Hyundai Azera

No, this is not the oh-so pleasantly named Quoris rear-wheel-drive flagship sedan - this is Kia's new front-drive entry into the North American market, the Cadenza. (If that sounds familiar, it's because Kia has long used the Cadenza name in other markets.) And while it's a sharp-looking thing, it's not exactly an original masterpiece. Peel away that slick exterior and you'll find a trusty Hyundai Azera doing the grunt work.
That's no bad thing, though; the Azera's a smooth-sailing sedan. Under the hood is a 3.3-liter direct-injection V6 putting out 293 horsepower and 255 pound-feet of torque, mated to a six-speed automatic transmission with, oh yes, Sportmatic manual mode. That power hits the ground via a sport-tuned suspension with MacPherson struts up front and a multi-link rear configuration, matched with either 18- or 19-inch alloy wheels.
Inside, there's a whole host of nice leather surrounded by wood and chrome accents, with a driver-focused cockpit (sort of like the Optima) with a seven-inch TFT color touchscreen display. Premium options include things like Nappa leather seats, a panoramic sunroof, Kia's UVO infotainment system, HID headlamps with active lighting, heated seats and a heated steering wheel. Sounds comfy.

2018 Kia Stinger GT Long-Term Review Update | Do we like the seats?

We've had our long-term 2018 Kia Stinger GT for over six months, which means we've all had a lot of seat time in the sports sedan. And those seats we've become so familiar with have stirred up some mixed opinions among the staff, which I discovered after voicing my personal dissatisfaction with the shape of the seats. In my experience, I've found the seats to offer too little lumbar support, and with short, flat bottom cushions that aren't angled to support my thighs. Managing Editor Greg Rasa and Consumer Editor Jeremy Korzeniewski agreed the seat bottom would be better if it was angled up more, but otherwise didn't have complaints about the shape. Korzeniewski also mentioned he doesn't care for aggressive lumbar support, so the Stinger seat felt fine in that regard. Editors both lighter and shorter than the aforementioned folks didn't have any complaints. Road Test Editor Reese Counts felt they were supportive enough with good adjustability. "I've got a bad back, but I was feeling fine when I got home," Counts said, referring to a road trip to St. Louis in the car. "They're not the best seats I've ever tested, but the fact that I don't think about them very much speaks for itself." Senior Producer Chris McGraw said: "I'm 5'7" and weigh 150 pounds on a good day, so I wasn't really pushing these seats to their limits. They were comfortable for long highway stretches and offered enough support when I decided to push the twin-turbo V6 while driving around some of West Michigan's curvy roads." There is something about the seats that drew near universal derision, though: the combination of interior and exterior colors. Our Stinger GT is red with a red interior, and Counts, Korzeniewski and Rasa were annoyed that the reds don't quite match. McGraw felt it was "a bit too much The Shining to me," a reference to the vivid red bathroom in the movie. I like lots of color, and wasn't put off by the mismatch, so was perfectly fine with the color scheme. No one actually disliked the red leather itself, though, and Rasa offered a solution we all could agree on, "Just don't get that combo." We all agreed the red interior would look excellent with contrasting exterior colors such as white, black and blue. And it seems that even Kia agrees, since it appears that the red-on-red combo is no longer offered on the Stinger. Related Video: