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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Behind the scenes of our subcompact crossover comparison

The cameras had been set up for almost an hour, and now, the living room filled with the sweetness of freshly brewed blonde roast. The late-summer sun had just started peaking over towering maples. In a week the colors will start changing, the inevitable sign of the coming gray skies and snow. Half past eight, the editors arrived. The Scandinavian inspired house that served as the headquarters for our subcompact crossover comparison couldn’t accommodate all seven of us, so they had stayed at a turn of the century farmhouse down the road. While geese, chickens, cats and sheep made for an authentic Northern Michigan farm experience, ingredients for a good nightÂ’s sleep they were not. Within minutes Red Bulls cracked open and short, cocoa-colored mugs appeared, filled with a variety of caffeinated beverages.  “I thought we were gonna have fried eggs,” Editor-in-Chief Greg Migliore said, smiling, before refusing a muffin. Associate Producer Alex Malburg ran from camera to camera, adjusting focus and exposure, trying to keep up with the ever-changing light, which poured into the room faster each minute.  “I was promised food. IÂ’m not filming.” Consumer Editor Jeremy KorzeniewskiÂ’s sarcasm thinly veiled his true feelings. To keep the group content I promised a craft-services buffet next time.  For the second time, we shot our comparison just outside of Traverse City. While we took advantage of a local off-road park for the first, this round proved a bit more tame, utilizing the hilly, winding, wine-country roads that define the region.  An air of nervousness could be detected. Only one person knew the outcome of our test, Senior Green Editor John Beltz Snyder. I found myself both impressed and surprised he had kept this secret overnight, though I came to find out later that he revealed the winner to Producer Amr Sayour on the drive to dinner the evening before.  The cameras started rolling, the audio recording, but the caffeine hadnÂ’t yet entered the bloodstream, with one exception. Associate Editor Joel Stocksdale sipped his lime green Mountain Dew. That seemed to be working, as he passionately laid out his argument for the Kia Soul and his preference for winter tires over all-wheel drive. From behind the camera I silently disagreed with him. “No one buys winter tires,” Jeremy argued. As we consumed more coffee, the sun came up, and so did the energy of the debate.

2019 Dodge Charger R/T Scat Pack vs. 2018 Kia Stinger GT Comparison | Big bargain bruisers

The Kia Stinger GT is a sporty midsize sedan with a sleek hatchback roof and a luxurious interior, so it makes sense that it's frequently been compared to high-end German cars of a similar description. While it has generally faired quite well against the likes of the Audi A5 Sportback and BMW 4 Series Gran Coupe despite its commoner badge, it's unclear how many potential Audi and BMW buyers are going to also consider a Kia. So, what else can be thrown at it? Well, the Stinger has a bold, brash exterior the Germans can’t match, while boasting loads of space, features and performance at a discount price. You know what that sounds like? The Dodge Charger, which we recently had in the Autoblog garage. It's not exactly an apples-to-apples choice – bigger, no hatch, a pair of extra cylinders – but the two sedans are close on price, especially the 2019 Dodge Charger R/T Scat Pack that arrived at our office with an MSRP of $46,075. ThatÂ’s just a few hundred less than our long-term StingerÂ’s price of $46,620. So I decided to try them back-to-back to see which is the better bargain bruiser. 2018 Kia Stinger View 11 Photos The Charger takes an early lead with its 6.4-liter naturally aspirated V8, which generates 485 horsepower and 470 pound-feet of torque – a big advantage over the StingerÂ’s 365 horses and 376 pound-feet. But itÂ’s not just the power that gives it the edge, itÂ’s that it makes all the right sounds, and itÂ’s so smooth and responsive. Any amount of throttle yields a charmingly round, mellow sound, with just a hint of grit. ItÂ’s vintage American rumble in a modern(ish) wrapper. Additionally, power is so smooth and progressive that itÂ’s easy to dial in the right amount. ThereÂ’s one minor exception in its controllability at launch, as it takes a moment for the torque converter to spin up, and a lazy foot can get the tires to yelp (yours truly and a couple other editors ran into this). The ZF eight-speed automatic shifts seamlessly, whether youÂ’re in automatic or manual mode. The Kia Stinger GTÂ’s twin-turbo 3.3-liter V6 is also a great engine, but it lacks the character and the finesse of the Charger's V8. While that giant 6.4-liter lets out a hearty roar, the Stinger keeps its mouth tightly shut. Only a low, generic mumble from the intake comes from under the hood. And as weÂ’ve talked about before, the throttle response is sluggish, and it takes a moment for boost to build.