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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia debuts Forte 5-door with available 201-HP turbo engine

The US-bound 2014 Kia Forte first showed up in sedan form back at the LA Auto Show last year, but Kia unveiled the hatchback version of the car today at the Chicago Auto Show. Unlike the current Forte five-door the 2014 will feature styling that is distinct from its sedan counterpart, but the big news is it will also get a few extra ponies under the hood.
Since the Forte five-door will only be offered in EX and SX trim, the sedan's 1.8-liter inline-four is not offered on this model. The base engine in the EX is the 2.0-liter direct-injected four, producing 173 horsepower and 154 pound-feet of torque. Those looking for more power should check out the Forte SX, which uses the 1.6-liter turbocharged engine currently found in the Hyundai Veloster Turbo. This engine produces 201 hp and 195 lb-ft, and it can be paired to either a six-speed manual or automatic transmission; the latter of which is optional and comes with paddle shifters.
Aside from the obvious styling changes required for the added cargo area, the 2014 Kia Forte five-door gets numerous design elements to set it apart from the sedan. The face of the new hatchback will get a much smaller tiger-nose grille than the sedan, but it will get a larger lower intake, which we can't help but compare to the Mitsubishi Lancer Evo. Kia also gave the Forte dual exhaust outlets and LED taillights, and the SX model will get stylish 18-inch wheels. Inside, the five-door design allows the Forte to increase its cargo volume to 23.2 cubic feet, and the cabin can also be equipped with features such as heated front seats, ventilated driver's seat, navigation, leather seating and dual-zone climate control.

Kia Soul EV will plug into Sky DC fast chargers, EZ-Charge network

As Kia gets ready to introduce its first plug-in vehicle to the US market, the 2015 Soul EV, it is also prepping some infrastructure improvements. The company announced today that it is partnering with Greenlots and ABB on offering Greenlots' Sky Smart Charging DC fast chargers at some West Coast Kia dealerships. Greenlots president Brett Hauser told AutoblogGreen that the program will expand to the East Coast in the future. While we don't yet know all of the monetary details quite yet – Kia says that "pricing structures and incentives" for the new EV will be coming later this month – but it appears that Soul EV buyers will be able to access the EZ-Charge network and there will also be something called a Kia ChargeUp card available. The CHAdeMO-compatible Soul EV is due to arrive in the third quarter of 2014 and the Korean company has high hopes for the car in the US. Take a closer look at the car in this video and read the announcement below. Greenlots is a San Francisco-based company that is trying to make vehicle charging as easy and open as possible. Last year, it helped with the installation of 13 DC fast chargers in the greater Vancouver, BC area. Kia Motors America Selects Greenlots to Provide EV Charging Access and Networking for 2015 Soul EV Rollout Kia to rollout Greenlots' SKY Smart Charging™ platform for seamless charging experience. SAN FRANCISCO – September 2, 2014 – Greenlots, a global provider of open standards-based technology solutions for electric vehicle (EV) networks, is partnering with Kia Motors America (KMA) and ABB, a global leader in power and automation technologies, to offer DC fast-chargers (DCFCs) at select Kia dealerships on the West Coast for the soon-to-launch 2015 Kia Soul EV. The partnership illustrates the increasing role interoperability among EV charging technology networks plays in meeting pricing flexibility demands from automakers and providing a seamless experience for EV owners. Unveiled in February 2014 at the Chicago Auto Show and rolling out in the third quarter of 2014, the Kia Soul EV is the centerpiece of Kia's Clean Mobility program, and bolsters KMA's line of environmentally conscious vehicles offering drivers an alternative to gasoline-powered transportation. The 2015 Soul EV is Kia's first ever all-electric, zero-emissions car to be sold in the U.S. Beginning in the third quarter of 2014, Kia will roll out Greenlots' SKY Smart Charging™ platform to its dealerships in California.