2023 Kia Forte Lxs on 2040-cars

Auto blog

Kia says fewer than 30% of its dealers will get 2015 K900

Kia is moving into unknown territory with its $60,000 K900 luxury sedan in many ways. Not only will it act as the company's flagship model, it will be the Korean brand's first in the US with rear-wheel drive and a V8 engine. The first batch will hit showrooms in March, but according to Edmunds, it will be a soft launch in some ways, because only around 30 percent of dealers have paid a premium to sell the plush ride.
Kia has sent the selected dealers back to school to make sure they are prepared to sell the K900 to the industry's famously finicky luxury sedan buyers. The company believes its flagship model will be "a catalyst in support of our long-term strategy to elevate the ownership experience," said James Hope, Kia's National Manager for product communications, to Autoblog in an email. According to Edmunds, the dealers paid about $30,000 each in required training, tools and showroom displays. It wants the improvements to "shift the culture" in its dealers to be ready to welcome luxury buyers, according to Hope. Kia Director of Public Relations Scott McKee told Autoblog that the brand expects buyers to be "independent thinkers" from a blend of current Kia owners stepping up to the K900 and conquests from other luxury brands.
Kia has been slowly building awareness of the K900, especially with its Super Bowl ad, but it still has a long road ahead of it to prove what makes it crown jewel different. The company believes more dealers will sign up to sell it once public awareness for the new sedan grows. "There has never been a better time to challenge the status quo," said Hope. Also, a V6 model will launch in the future at a lower price, which should bring more people into the updated showrooms. Given what Kia has accomplished in the US in the last 20 years, it would be foolish to count the K900 out, but that doesn't mean it will be easy to break into the luxury sedan market.

2020 Kia Soul X-Line Review | At least it looks the part

The Kia Soul was always intended to be a city creature. When it was launched a decade ago, it was an answer to weird city cars like the Scion xB and Nissan Cube. It had funky styling, bright colors, and speakers with lights that pulsed to your music. The 2020 Kia Soul may be an evolution in terms style and size from that original version, but the market has changed to frame it in a different light. The JDM boxes are gone, succeeded by a variety of sub-compact SUVs like the Honda HR-V, Jeep Renegade and Hyundai Kona. The previous Soul competed very well with them, and the new version for 2020 does even better, offering a compelling recipe of value, space and style. It still doesn't offer all-wheel drive, but then, neither does the Nissan Kicks or Toyota C-HR. Nevertheless, all of these vehicles are supposed to be able to leave town once in a while, to perhaps get dirty (or carry things that might, like a mountain bike or kayak). That’s part of the appeal of the segment, to enable an Instagram-friendly lifestyle. ThatÂ’s why the 2020 Kia Soul X-Line was hatched. To find out how it does at satisfying its mission, I set out on a road trip from Portland into Central Oregon toward the towns of Redmond and Bend. ItÂ’s a trek made daily by countless Subaru Crosstreks, a vehicle Kia almost certainly hopes to poach some customers from. I even brought a current Crosstrek owner along for the ride. Outside, the Subaru playbook was consulted and the requisite black plastic body cladding applied to the fascias, rocker and doors. The grille has a more rugged mesh insert accented by foglights and tasteful alloy-look trim, which is also used on the rocker panels, mirror caps and roof rails that are only available from the factory on the X-Line. The halogen headlights are in the same place as they are on lower Soul trim levels, but the alloy-look trim draws more attention to them – they look a bit like big, old-school driving lights. In total, it does indeed make the Soul look like a little SUV – and an attractive one at that, especially when painted Undercover Green. Sadly, our test car was Gravity Gray. The interior, by contrast, isnÂ’t any more special than the base trim. There's handsome, textured silver plastic trim on the doors and it comes with "Black Woven Cloth" that's actually quite nice for a car that costs $21,000. There are no Jeep-like rugged details or decals.

Kia Telluride spy shots reveal crossover's grille

The Kia Telluride seems to be making steady progress on its way to production, as evidenced by these new spy photos. The large crossover SUV was spied testing with much less camouflage than the last time we saw it. So little that we get a pretty clear picture of the front fascia and what appears to be a production grille and front bumper, unadorned with fake bodywork. Notably, the Telluride still retains much of the square, blocky design shown on the 2016 concept, such as in its tall, sheer nose. But it has softened in a number of ways. The grille is much broader and curves back toward the headlights. It also has a bit of a sweep upward, which is exaggerated by the additional opening below the grille. The headlights have also increased in size compared with the concept, particularly vertically. They also wrap around the fender instead of being inset. Moving around to the sides and the rear, there's more camouflage, but we can spot some details taken directly from the concept. One of them is the chrome trim surrounding the windows that has a little extension up the B-Pillar. The rear taillights are also heavily inspired by the concept's inverted "L"-shaped lights. Unlike the concept, the production lights appear to span the full width of the rear hatch. As for when we'll see the production Telluride, we would estimate within a year. A report from January implied that we would be hearing an announcement in the near-future regarding the new family crossover, and this latest prototype is looking pretty close to production specification. Hyundai seems to be on its way to releasing its own version of the three-row SUV, possibly styled after the Grandmaster concept, for 2019 or 2020. Related Video: