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Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia Australia confirms a pickup truck is in the works

Reports continue to indicate that there will be a Hyundai pickup truck, but this bit of news is about the potential of a Kia pickup. After all, if Hyundai does it, why can’t its corporate cousin Kia get a slice of the pie, too? WeÂ’ve heard rumors of a Kia truck before, but this report is much more definitive about the projectÂ’s existence. Damien Meredith, the Chief Operating Officer of Kia Australia told CarsGuide that the Kia pickup is a go. “Work has begun,” Meredith says. “WeÂ’re talking about a dual-cab, a single cab. What weÂ’ve requested is the full gambit (sic) for the ute, and that (includes) a dual cab with diesel and petrol.” Of course, this is Kia Australia talking. ThereÂ’s no one suggesting that any Australia-specific Kia truck would make it to the United States, but itÂ’s intriguing to know the designers and engineers are on the job. We didnÂ’t previously know that there would be a Kia pickup, but now Meredith is saying it will likely be arriving around 2022 or 2023. The latest on HyundaiÂ’s pickup is that itÂ’ll be launching in 2020, but Hyundai hasnÂ’t confirmed anything yet. Meredith also touted that the Kia pickup wouldnÂ’t be a “lifestyle vehicle,” but more of a serious pickup truck. Would Kia actually make a body-on-frame pickup to compete against trucks like the Ford Ranger or Toyota Hilux in other markets? ThatÂ’s certainly nothing like what we think the Hyundai Santa Cruz pickup is going to be like. That's expected to be a unibody pickup, similar to the Honda Ridgeline in stature and drivability. The more we read into this, the more this pickup is looking like a body-on-frame utility vehicle for markets outside the United States. Kia could sell the truck in Asia, Australia and other markets where the international version of the Ranger and Hilux are offered. Will it ever see the U.S. market if this is the case? Probably not. Although the Ranger ended up here, it did so after substantial re-engineering. The Hilux and other trucks like the VW Amarok remain for other countries only. We'd expect the Kia truck as described by Meredith to be so as well. 

L.A. Show Favorites and driving a custom Land Rover Defender | Autoblog Podcast #757

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. We recap the Los Angeles Auto Show and discuss what it was like and what our favorite reveals were. We also discuss a few of the cars we've been driving including a restomod Land Rover Defender from Osprey Custom Cars and our long-term Kia EV6 GT-Line. Plus, we discuss the GMT400 Chevy and GMC trucks starting to rise in value. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #757 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2022 L.A. Auto Show Editors' Picks Cars we're driving Osprey Custom Cars Land Rover Defender 2022 Kia EV6 GT-Line GMT400 GM Trucks Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.